All MKC Content
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Anheuser-Busch's Journey To Buying TV On Attention
Event Recaps December 10, 2020Paolo Provinciali, head of U.S. media for AB InBev/Anheuser-Busch, will share his company's journey moving the TV buying currency from impressions to viewable impressions to attentive impressions (a.k.a. Attention Economy). In this session, you will learn about the overall process, key learnings, and discuss ways to move forward.
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Five Foundational Emails and How to Make them More Effective
Webinar Rewinds December 10, 2020In this webinar, walk through the steps for boosting the effectiveness of five different kinds of emails: welcome, promotional, company communications, transactional, and behavioral triggers.
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Machines, Data, and Creativity: The Future of Advertising
Webinar Rewinds December 10, 2020In this webinar, Noah Choi, Industry Manager, Technology and Telecommunications at Facebook, shared how the rising tides of data regulation, automation, and mobile commerce are lifting the industry to a new level of creativity.
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Activating Brand Purpose During COVID-19
Event Recaps December 9, 2020Marissa Solis from Frito-Lay shared how the company and its brands brought joy and relief to consumers during the COVID-19 pandemic through purpose-driven activations while prioritizing authenticity.
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Activating Brand Purpose Through Meaningful Marketing
Conference Highlights December 9, 2020The pandemic has reinforced Frito-Lay’s mission of creating joy and smiles for consumers.
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Activating Brand Purpose Through Meaningful Marketing
Conference Session Videos December 9, 2020In this video, Marissa Solis from Frito-Lay shared how the company and its brands brought joy and relief to consumers during the COVID-19 pandemic through purpose-driven activations while prioritizing authenticity.
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Activating to Outsmart Cancer
Conference Highlights December 9, 2020The brand activation for CoppaFeel!’s breast cancer education efforts has focused on being targeting, timely, and true.
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Activating to Outsmart Cancer
Conference Session Videos December 9, 2020In this video, Kristin Hallenga, founder of CoppaFeel!, discussed brand activation marketing strategies for raising breast cancer awareness.
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Activating to Outsmart Cancer
Event Recaps December 9, 2020Kristin Hallenga, founder of CoppaFeel!, discussed brand activation marketing strategies for raising breast cancer awareness.
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ANA INFLUENCER MARKETING ADVISORY BOARD UPDATE
Conference Session Videos December 9, 2020This session will feature the Board chair overviewing the 2020-2021 priorities and initiatives in the areas of measurement and representation.
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ANA INFLUENCER MARKETING ADVISORY BOARD UPDATE
Event Recaps December 9, 2020This session will feature the Board chair overviewing the 2020-2021 priorities and initiatives in the areas of measurement and representation.
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Building a Future Proof Influencer Marketing Strategy for a Post-2020 World
Conference Session Videos December 9, 2020Learn which data and practices marketers should pay attention to, and how to ensure your influencer marketing strategy is set up for success.
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Building a Future Proof Influencer Marketing Strategy for a Post-2020 World
Event Recaps December 9, 2020Learn which data and practices marketers should pay attention to, and how to ensure your influencer marketing strategy is set up for success.
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Challenges Facing the Marketing Industry and Public Policy Solutions
Event Recaps December 9, 2020A group of lawyers from the Venable law firm surveyed threats that have emerged to confront marketers and examined potential solutions.
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Ford: Creating A Scalable Video Production Model
Event Recaps December 9, 2020Ford discussed how it empowered dealers to leverage video locally while protecting global brand equity and described the tools it used.
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Frito-Lay And Quaker In-House Agency Case Study
Event Recaps December 9, 2020PepsiCo's in-house agency is producing more content than ever. In this session, Chris Bellinger, vice president of creative and digital at Frito-Lay North America, will dive into how his team brought a number of campaigns to life during a pandemic and his tips for producing engaging content remotely. He will dive into a number of programs his team launched this year, including bringing Cap'n Crunch back to the airwaves, celebrating the return of the football with Twas the Night Before Kickoff, and launching Lay's first ever portfolio campaign starring Tracee Ellis Ross.
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Gaming the System
Trends and Technology December 9, 2020As consumers stay home during the pandemic, they are spending more time than ever with screens and video games. The trend, which has sent many brands scrambling for innovative ways to reach their audiences beyond traditional methods of digital marketing, is expected to continue post-pandemic. Here’s how Hellmann’s mayonnaise and Rock the Vote, among others, are engaging consumers in the virtual space.
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How ADT Cracked the Social Code and Grew Its In-House Team
Webinar Rewinds December 9, 2020In this webinar, learn how ADT’s digital brand team quickly pivoted into a real-time value exchange strategy that taps into what people come to social media to do: engage, converse, and share.
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Leaning Into The Prudential Mission By Activating Brand Purpose In A Time Of Crisis
Conference Session Videos December 9, 2020Prudential and BrandMuscle will share how Prudential leaned into their mission, how they leveraged BrandMuscle to quickly shift messaging in market and how they plan to move forward and help participants on the road to recovery.
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Leaning Into The Prudential Mission By Activating Brand Purpose In A Time Of Crisis
Event Recaps December 9, 2020Prudential and BrandMuscle will share how Prudential leaned into their mission, how they leveraged BrandMuscle to quickly shift messaging in market and how they plan to move forward and help participants on the road to recovery.
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