All MKC Content
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The Rising of New Generation T
Smarties Awards December 21, 2020Electric money transfer company Tosla drove new installations of its app by leveraging marketing tactics normally reserved for mobile gaming apps, with the intention of priming gen Z and gen Y gamers into future customers.
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The Taste Drive
Smarties Awards December 21, 2020To support the launch of its Ice Mint Lozenge and encourage smokers to quit their smoking habit, Nicorette tapped NASCAR legend Dale Earnhardt Jr. for a campaign inviting smokers to take the lozenge on a “Taste Test Drive.”
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The World’s Most Travelled Billboard
Smarties Awards December 21, 2020Scotch brand Johnnie Walker leveraged OOH tactics to circumvent the prohibition of alcohol advertising in India, in an effort to build affinity with younger audiences.
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This Brand's Take on Celebrating Mother's Day in a Pandemic
Smarties Awards December 21, 2020Cerveza Victoria helped sons and daughters mark Mother’s Day by enabling them to create celebratory mariachi videos that could be shared on social media.
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This Company Set Out to Help Women During COVID-19
Smarties Awards December 21, 2020Elidor partnered with an online learning company to support women and their educational journeys during the COVID-19 pandemic.
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TUMS or Dare
Smarties Awards December 21, 2020The multi-channel TUMS or DARE Challenge encouraged millennials to indulge in the hottest foods they love, then cool down and fight their heartburn with the new TUMS Chewy Bites with Cooling Sensation.
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UFC and AdColony’s Knockout Mobile Campaign
Smarties Awards December 21, 2020UFC and AdColony partnered on a mobile video campaign to drive pay-per-view purchases and ticket sales for the mixed martial arts event “UFC 243: Whittaker vs. Adesanya.”
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UniCornetto’s My Fairy Tale
Smarties Awards December 21, 2020Cornetto launched its newest ice cream product with an advertisement that challenged the traditional model of courtship.
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Using Restaurant Incentives to Support Dine for No Kid Hungry
Smarties Awards December 21, 2020Not-for-profit organization Share Our Strength used location-based targeting to encourage patronage of restaurants participating in a campaign to raise funds to fight childhood hunger.
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Virtual WOW Marathon Hoi An — Stay Strong VietNam
Smarties Awards December 21, 2020WOW Holiday created a virtual marathon to raise awareness of its travel agency services among Vietnamese runners.
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When Indian Youth Practiced the New Normal with Swag
Smarties Awards December 21, 2020Pepsi created its Salaam Namaste campaign to encourage social distancing in India in a way that differentiated itself from the serious tone of most pandemic-themed communications.
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ZaloPay Tet 2020
Smarties Awards December 21, 2020Mobile money transfer service ZaloPay made transferring money as easy as sending a text message by integrating its offer into chat service Zalo.
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Behind the Campaign: Cisco’s "Connected Course" at Pebble Beach
Research Reports December 19, 2020Learn more about Cisco’s award-winning sponsorship campaign, in which Cisco deployed the first-ever Connected Course at the 2019 U.S. Open Championship.
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Behind the Campaign: Greetings from the Blockchain
Research Reports December 19, 2020Learn more about TD Ameritrade’s award-winning ad campaign, in which the brand’s ad was designed and executed using cryptocurrency transactions and using the blockchain as a media platform.
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Behind the Campaign: Ask Troy-Bilt
Research Reports December 18, 2020Learn more about Troy-Bilt’s award-winning “Ask Troy” campaign, in which a personalization platform allowed the brand to interact with consumers.
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Behind the Campaign: Fire Safety VR Experience
Research Reports December 18, 2020ADT used VR technology to give its prospective customers a glimpse into the benefits its security system can offer in the most dire situations.
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The Next Opportunity in Ad Space?
Trends and Technology December 18, 2020As space travel revitalizes, NASA wants help from commercial enterprises to support various missions. The move opens up new venues for companies and organizations eager to distinguish their brand on a cosmic scale.
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Brand Activation Legal Webinar: December 2020
Event Recaps December 17, 2020For December’s meeting, Edward B. Chansky and Erica L. Okerberg from Greenberg Traurig, LLP discussed how anti-wagering and gambling laws create challenges for online games regardless of skill.
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How Machine Learning Is Transforming Marketing
Conference Session Videos December 17, 2020Sam’s Club shared the steps that it took to adopt marketing practices that were guided by data science and that capitalized on machine learning.
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How Machine Learning Is Transforming Marketing
Event Recaps December 17, 2020Sam’s Club shared the steps that it took to adopt marketing practices that were guided by data science and that capitalized on machine learning.
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