All MKC Content
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TRANSLATING ANALYTICS INTO BUSINESS RESULTS
Event Recaps March 30, 2021Navin Sharma, Chief Commercial Services Officer of Inspire Brands, will share how his team is creating a comprehensive data & analytics infrastructure that supports each of its iconic brands by strengthening relationships with guests and improving restaurant operations.
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Branded Content Is Getting to Be a Real Scene
Trends and Technology March 26, 2021The growing investments in dedicated brand content studios suggest that CMOs believe their futures lie in entertainment rather than killer ad creative. As the trend accelerates, the challenge for marketers will be to produce the kind of organic, emotionally driven content that will resonate with audiences.
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Accelerated Digital Transformation
Conference Session Videos March 25, 2021In this video, Qualified, a conversational marketing company, shares its hybrid approach to serving consumers by leveraging AI, personalization, and human interaction.
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Accelerated Digital Transformation
Event Recaps March 25, 2021In this session, Qualified, a conversational marketing company, shares its hybrid approach to serving consumers by leveraging AI, personalization, and human interaction.
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Are B2B and B2C Data Marketing Really that Different?
Conference Session Videos March 25, 2021In this video, MasterCard, HP, and Tradeswell explore the similarities between B2B and B2C marketing strategies.
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Are B2B and B2C Data Marketing Really that Different?
Event Recaps March 25, 2021In this session, MasterCard, HP, and Tradeswell explore the similarities between B2B and B2C marketing strategies.
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Creative Fails. Learn From My Past And Let's Talk About The Future.
Conference Highlights March 25, 2021In this session, he shares his secrets to success - and some of the lessons learned along the way.
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Creative Fails. Learn From My Past And Let's Talk About The Future.
Conference Session Videos March 25, 2021In this session, he shares his secrets to success - and some of the lessons learned along the way.
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Creative Fails. Learn From My Past And Let's Talk About The Future.
Event Recaps March 25, 2021In this session, he shares his secrets to success - and some of the lessons learned along the way.
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Future-Forward B2B Marketing
Conference Session Videos March 25, 2021One year later, B2B buyers are telling us they are ready to “invest, re-evaluate and consolidate.” One year later, are you ready to anticipate what your buyer needs and expects most?
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Future-Forward B2B Marketing
Event Recaps March 25, 2021One year later, B2B buyers are telling us they are ready to “invest, re-evaluate and consolidate.” One year later, are you ready to anticipate what your buyer needs and expects most?
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Managing Digital, Content, And Social Agencies
Event Recaps March 25, 2021Building on our earlier discussion of balancing in-house agencies with external agencies, we'll take an in-depth look at best practices when it comes to managing your external agencies. In this session, we'll focus on the broader agency ecosystem and the bespoke strategies it requires, including an overview of how digital agency relationships have changed during the pandemic, setting up the right measurement and KPI structures, and motivating agencies for better outcomes.
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Member Discussion: In-House Agencies
Event Recaps March 25, 2021In-house agencies have taken over the advertising industry. In this discussion, we'll focus on the basics of a brand's in-house agency (e.g. structure, capabilities, billing, etc.) and then dive into how to balance your in-house agency with external agencies, including roles, scaling, mapping, and more! Come with your questions!
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Perfect Pairs: Chip and Dip. Pen and Paper. Sales and Marketing: Ana Villegas – National Instruments
Soundbites March 25, 2021Ana Villegas, Chief Marketing Officer at National Instruments, shares her thoughts on how technology can drive marketing and sales alignment.
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Perfect Pairs: Chip and Dip. Pen and Paper. Sales and Marketing: Ana Villegas – National Instruments
Soundbites March 25, 2021Ana Villegas, Chief Marketing Officer at National Instruments, explains what metrics should be tracked from the perspective of a marketing and sales alignment.
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Perfect Pairs: Chip and Dip. Pen and Paper. Sales and Marketing: Ana Villegas – National Instruments
Soundbites March 25, 2021Ana Villegas, Chief Marketing Officer at National Instruments, talks about how to identify the customer journey.
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Perfect Pairs: Chip and Dip. Pen and Paper. Sales and Marketing: Ana Villegas and Robert Morton – National Instruments and Rob Whitney – Univar Solutions
Soundbites March 25, 2021Ana Villegas and Robert Morton from National Instruments and Rob Whitney from Univar Solutions offer advice for how marketing and sales team can stay aligned.
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Perfect Pairs: Chip and Dip. Pen and Paper. Sales and Marketing: Rob Whitney – Univar Solutions
Soundbites March 25, 2021Ana Villegas, Chief Marketing Officer at National Instruments, shares her thoughts on how technology can drive marketing and sales alignment.
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