All MKC Content
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DTCC's Brand Journey: From Industry “Secret” to Visible Leader of Market Transformation
Event Recaps April 1, 2021The financial services utility DTCC described its various rebranding efforts.
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Insights for Calculating Automation ROI
Knowledge Partners April 1, 2021This article covers the costs and long-terms gains of an automation process.
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Nike & Facebook Responses to #StopAAPIHate Set Promising Example
Leading Edge April 1, 2021Over the past year, there has been an increase in anti-Asian hate crimes in the U.S. — and brands need to address this, just as many stepped up and supported the Black Lives Matter movement. Marketers know all too well that words and actions matter — it’s why advertisements exist.
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OAAA OOH Case Study: Eaze
Knowledge Partners April 1, 2021In this case study, Eaze took a programmatic-first approach—tapping into custom POI sets and time-based activation—to activate digital out-of-home (DOOH) media and get in-market consumers excited about cannabis delivery.
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B2B Marketers Learn What It Means to Live in the Moment
B2B March 31, 2021Despite working from home for the past year, business pros are tapping into mobile apps to do their bidding. With a growing reliance on mobile platforms, buyers are cutting to the chase even quicker than before the pandemic hit, and B2B marketers must respond accordingly.
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Leveraging a Strategic Marketing Mindset for Recruitment of University Students
Webinar Rewinds March 31, 2021In this webinar, L'Oréal's Kathy Cuevas shared how applying key marketing principles to the practice of university recruitment is more important today than ever before to attract diverse student talent for careers in Marketing.
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Analytics and AI in Entertainment
Conference Session Videos March 30, 2021In this video, FOX Entertainment and Jumpcut Media discussed how entertainment marketers can leverage AI and analytics to guide campaigns and future productions.
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Analytics and AI in Entertainment
Event Recaps March 30, 2021In this session, FOX Entertainment and Jumpcut Media discussed how entertainment marketers can leverage AI and analytics to guide campaigns and future productions.
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Applying AI to Marketing Creative Review
Conference Session Videos March 30, 2021In this video, Harvey Raymundo shares how Amex is developing Artificial Intelligence tools to improve the efficiency of its creative approval process, increase speed to market for marketing campaigns, and reduce the brand's reliance on highly manual review processes.
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Applying AI to Marketing Creative Review
Event Recaps March 30, 2021Harvey Raymundo shares how Amex is developing Artificial Intelligence tools to improve the efficiency of its creative approval process, increase speed to market for marketing campaigns, and reduce the brand's reliance on highly manual review processes.
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Applying AI to Marketing Creative Review: Harvey Raymundo — American Express
Soundbites March 30, 2021Harvey Raymundo from American Express talks about regulatory checks that are hard and easy to automate.
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Applying AI to Marketing Creative Review: Harvey Raymundo — American Express
Soundbites March 30, 2021Harvey Raymundo from American Express answers whether AI will replace a human marketing compliance reviewer.
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Applying AI to Marketing Creative Review: Harvey Raymundo — American Express
Soundbites March 30, 2021Harvey Raymundo from American Express explains the common creation tool of his team’s AI-based compliance review process.
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Applying AI to Marketing Creative Review: Harvey Raymundo — American Express
Soundbites March 30, 2021Harvey Raymundo from American Express explains technology that his team uses to help with the compliance review process.
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Data Ethics and Artificial Intelligence
Conference Session Videos March 30, 2021Marketers have a responsibility to take a closer look at the role and importance of data ethics. While compliance describes what you must do, ethics is about what you should do. In this video, learn why that means being willing to look at biases in data and how those biases can unintentionally get built into systems.
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Data Ethics and Artificial Intelligence
Event Recaps March 30, 2021Marketers have a responsibility to take a closer look at the role and importance of data ethics. While compliance describes what you must do, ethics is about what you should do. And that means being willing to look at biases in data and how those biases can unintentionally get built into systems.
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Social Listening and Customer Analytics
Conference Session Videos March 30, 2021In this video, Stephan Gans from PepsiCo and Jola Oliver from McDonald’s discussed how big brands used social listening to better understand their customers during the COVID-19 health crisis, and how they can continue to do so in the future.
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Social Listening and Customer Analytics
Event Recaps March 30, 2021Stephan Gans from PepsiCo and Jola Oliver from McDonald’s discussed how big brands used social listening to better understand their customers during the COVID-19 health crisis, and how they can continue to do so in the future.
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Stop the Hate — The Rise in Violence Against Asian Americas
CMO Content March 30, 2021This is an important resource that CMOs can use to help their marketing teams learn more about the increase in anti-Asian hate and violent crimes in America. It also provides a roadmap for what they can do to help stop these incidents and crimes from continuing to happen.
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TRANSLATING ANALYTICS INTO BUSINESS RESULTS
Conference Session Videos March 30, 2021Navin Sharma, Chief Commercial Services Officer of Inspire Brands, will share how his team is creating a comprehensive data & analytics infrastructure that supports each of its iconic brands by strengthening relationships with guests and improving restaurant operations.
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