All MKC Content
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EEC Awards Celebration
Conference Session Videos May 6, 2021In this video, meet the 2021 EEC winners of Program Awards, Stefan Pollard Award Recipient, and the Email Marketer Thought Leader of the Year.
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Will This Decade Be the New Roaring ’20s?
Partner Content May 6, 2021The 1920s became known as the Roaring ’20s. And if 2020 was a taste of things to come, the current decade seems likely to be at least as fraught as its centennial predecessor. How should advertisers and marketers prepare, act, and react?
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Findings: The IEG “Decision Makers” Survey
Event Recaps May 6, 2021The Independent Evaluation Group (IEG) examined recent data and trends related to sponsorships and how that marketing tactic has been affected by COVID-19.
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Fresh Scent in 20 Markets
Conference Session Videos May 6, 2021In this video, Notino, Europe’s largest beauty e-commerce site, shared how it successfully launched its email campaigns, and how it unified all its brands under one name.
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Fresh Scent in 20 Markets
Event Recaps May 6, 2021In this session, Notino, Europe’s largest beauty e-commerce site, shared how it successfully launched its email campaigns, and how it unified all its brands under one name.
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Great Tips to Advance Diversity, Equity, and Inclusion in Your Email Marketing Campaigns
Conference Highlights May 6, 2021Marketers will connect with underrepresented consumers by featuring inclusive imagery and copy in their email campaigns.
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Great Tips to Advance Diversity, Equity, and Inclusion in Your Email Marketing Campaigns
Conference Session Videos May 6, 2021In this video, email marketing professionals offered advice for making messages more inclusive.
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Great Tips to Advance Diversity, Equity, and Inclusion in Your Email Marketing Campaigns
Event Recaps May 6, 2021Email marketing professionals offered advice for making messages more inclusive.
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Keynote Session: The State of Email Marketing
Conference Highlights May 6, 2021Marketers are adopting AI-powered content recommendations and modular email architecture to boost their agility.
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Keynote Session: The State of Email Marketing
Conference Session Videos May 6, 2021In this video, learn how the events of 2020 have changed consumers and email marketing and what that means for email marketers in 2021.
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Keynote Session: The State of Email Marketing
Event Recaps May 6, 2021In this session, learn how the events of 2020 have changed consumers and email marketing and what that means for email marketers in 2021.
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Nissan Adapts Experiential to COVID Conditions at the Final Four
Event Recaps May 6, 2021Nissan enlisted an array of influencers to showcase a sports activation that fans themselves had been barred from by COVID-19.
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Overview of the 2021 ANA Email Evolution Conference
Conference Highlights May 6, 2021In this video, get a two-minute overview of the 2021 ANA Email Evolution Conference.
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The New Rules for Email Marketing: Combining Privacy and Personalization
Event Recaps May 6, 2021OneTrust PreferenceChoice offered tips and best practices for collecting consent.
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The New Rules for Email Marketing: Combining Privacy and Personalization
Conference Session Videos May 6, 2021In this video, OneTrust PreferenceChoice offered tips and best practices for collecting consent.
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The Rise of Corporate Cancel Culture: What Brands Can Do
Leading Edge May 6, 2021With the normalization and use of social media in the lives of people from all backgrounds, both consumers and companies are affected by the cancel culture. With social media giving a platform to all, people freely share their opinions; when it comes to how consumers feel about brands, they aren’t shy to share how they feel, good and bad.
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A Well-Managed RFP Isn’t Rocket Science. It’s a Lot Harder.
Conference Session Videos May 5, 2021In this video, a panel of marketers shared tips about choosing the right email service provider (ESP).
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A Well-Managed RFP Isn’t Rocket Science. It’s a Lot Harder.
Event Recaps May 5, 2021In this session, a panel of marketers shared tips about choosing the right email service provider (ESP).
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Diversity and Inclusion in Marketing
Event Recaps May 5, 2021HP’s Daryl Butler offered advice for promoting diversity, equity, and inclusion.
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Diversity and Inclusion in Marketing
Conference Session Videos May 5, 2021In this video, HP’s Daryl Butler offered advice for promoting diversity, equity, and inclusion.
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