All MKC Content
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Building the Data and Analytics Organization of the Future
Conference Session Videos April 13, 2021In this video, Michael Harrison, managing partner of Winterberry Group, provided a framework to evaluate and implement the people, process, and technology needed to create an in-house or blended capability.
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Building the Data and Analytics Organization of the Future
Event Recaps April 13, 2021Michael Harrison, managing partner of Winterberry Group, provided a framework to evaluate and implement the people, process, and technology needed to create an in-house or blended capability.
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Driving the Purpose Process
Leading Edge April 13, 2021In chapter one of the playbook Activating a Purpose Program, learn how a range of companies in varying industry segments authentically drove the purpose process within their organizations and even across the world.
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Making Purpose a Priority
Leading Edge April 13, 2021In chapter two of the playbook Activating a Purpose Program, learn how companies are engaging with customers who seek to engage with brands that help them reach their goals and align directly with causes they support.
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Participating in the Purpose Process
Leading Edge April 13, 2021In chapter three of the playbook Activating a Purpose Program, learn how brands are establishing their own means for making a difference in the world and contributing to what matters most to their customers.
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The Role of Company Culture
Leading Edge April 13, 2021In chapter four of the playbook Activating a Purpose Program, learn why purpose factors so prominently in company culture and how companies are super-charging employees’ enthusiasm for purpose in creative ways.
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Ensuring the Endurance of Purpose-Led Initiatives
Leading Edge April 13, 2021In chapter five of the playbook Activating a Purpose Program, learn how companies that lead with purpose and build around it are achieving continued loyalty, consistency, and relevance in the lives of consumers.
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Consumer Versus Customer: A Paradigm Shift for Data in CPG
Conference Highlights April 13, 2021First-party data is crucial to building strong relationships with consumers.
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Consumer Versus Customer: A Paradigm Shift for Data in CPG
Conference Session Videos April 13, 2021In this video, Josh Blacksmith, senior director of global consumer relationships and engagement at Kimberly-Clark, the CPG company behind brands that include Huggies and Kleenex, shared key ways that data ownership is under pressure and highlighted examples of where this creates tension in the CPG business model.
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Consumer Versus Customer: A Paradigm Shift for Data in CPG
Event Recaps April 13, 2021Josh Blacksmith, senior director of global consumer relationships and engagement at Kimberly-Clark, the CPG company behind brands that include Huggies and Kleenex, shared key ways that data ownership is under pressure and highlighted examples of where this creates tension in the CPG business model.
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Creating a Common Language Around Data
Conference Highlights April 13, 2021A data-driven operating model enables Adobe to run its business with enterprise-wide KPIs.
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Creating a Common Language Around Data
Conference Session Videos April 13, 2021In this video, Adobe discussed its agile and data-driven marketing approach, and how the company is swiftly and effectively acting on insights to deliver innovative, creative campaigns that drive business growth.
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Creating a Common Language Around Data
Event Recaps April 13, 2021Adobe recently discussed its agile and data-driven marketing approach, and how the company is swiftly and effectively acting on insights to deliver innovative, creative campaigns that drive business growth.
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Cross-Channel Attribution with Federated Data
Conference Session Videos April 13, 2021In this video, Dr. Michael Cohen of Marketing Evolution defined data federation and examined some approaches to the process.
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Cross-Channel Attribution with Federated Data
Event Recaps April 13, 2021Dr. Michael Cohen of Marketing Evolution defined data federation and examined some approaches to the process.
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Fireside Chat with Dana McGraw: The Data Science Behind Disney
Conference Highlights April 13, 2021Dana McGraw discusses Disney’s unique approach to audiences and data science. She will answer the pressing questions data practitioners want to know and how Disney’s audience segments are built to cut across linear, streaming and digital.
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Fireside Chat with Dana McGraw: The Data Science Behind Disney
Conference Session Videos April 13, 2021Dana McGraw discusses Disney’s unique approach to audiences and data science. She will answer the pressing questions data practitioners want to know and how Disney’s audience segments are built to cut across linear, streaming and digital.
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Fireside Chat with Dana McGraw: The Data Science Behind Disney
Event Recaps April 13, 2021Dana McGraw discusses Disney’s unique approach to audiences and data science. She will answer the pressing questions data practitioners want to know and how Disney’s audience segments are built to cut across linear, streaming and digital.
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GEORGIA-PACIFIC: EXECUTING AND INNOVATING WITH AN AGILE ADVANCED ANALYTICS CAPABILITY
Event Recaps April 13, 2021In this talk Dr. Ali Kefeli will offer an engineer’s view into the world of marketing as he discusses how critical “speed to insight” has been for Georgia-Pacific during COVID. He will cover how he champions the use of data-driven insights by first democratizing available data through technology, and then using an Agile approach to deliver in-house machine learning and marketing mix models. You will hear how this approach allows Georgia-Pacific to make better, faster, and more holistic commercial decisions across product, portfolio, pricing, channel, marketing and innovation.
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How MetLife Deepened Customer Relationships with Insights That Drive Action
Conference Highlights April 13, 2021MetLife is using insights to rebalance and strengthen the value of relationships with customers.
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