All MKC Content
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Beyond the Cookie: The Future of Advertising for Marketers and Publishers
Knowledge Partners April 14, 2021Though digital advertising is no stranger to innovation and agility, Lotame was curious how marketers and publishers were faring amid so much uncertainty. What exactly did the future of advertising, beyond the cookie, mean and how were its primary stakeholders preparing? Lotame set out to answer these questions and more with its global survey of over 1,000 marketers and publishers.
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Building Trusted Data Connectivity at Every Touchpoint
Event Recaps April 14, 2021Neustar explained the importance of a unified approach to data and analytics.
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Building Trusted Data Connectivity: Informing Critical Decisions at Every Touchpoint
Conference Session Videos April 14, 2021In this video, Neustar explained the importance of a unified approach to data and analytics.
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How to Catch and Keep Customer Attention
Knowledge Partners April 14, 2021In this report, RRD Marketing Solutions shares 10 key findings to help marketers optimize their websites, emails, and direct mail campaigns.
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Leveraging Influencers to Advance Brand Purpose
Leading Edge April 14, 2021When brands turn to influencers to promote their products and services, they know how important it is to find ones who share a natural affinity with them; this is perhaps even more true when the brand turns to the influencer not just for a review of their wares, but as a partner in advancing a brand purpose. In these cases, even a hint of inauthenticity can poison the effort.
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Mastercard and SessionM: A Data Model for the Future of Loyalty Programs
Conference Highlights April 14, 2021To optimally cultivate loyalty programs with first-party data, marketers need to create urgency and leverage automation.
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Mastercard and SessionM: A Data Model for the Future of Loyalty Programs
Conference Session Videos April 14, 2021In this video, Mastercard explained how it has expanded the ways that it supports merchants’ loyalty programs and the best practices for data and analytics that it has followed in the process.
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Mastercard and SessionM: A Data Model for the Future of Loyalty Programs
Event Recaps April 14, 2021Mastercard explained how it has expanded the ways that it supports merchants’ loyalty programs and the best practices for data and analytics that it has followed in the process.
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OAAA OOH Case Study: McDonalds
Knowledge Partners April 14, 2021McDonald’s launched a campaign destined to reach its target demographic across the nation to promote their 2 for $4 mix and match for breakfast deal.
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The Lockdown Opens Up E-Commerce for B2B Marketers
B2B April 14, 2021Call it a feedback loop: Sales reps are under increasing pressure to sell their wares via multiple channels, and B2B marketers need to support these efforts by supplying a steady flow of relevant content for every stage of the buying cycle. At the same time, marketers need to generate revenue regardless of channel, which means steering more and more of their customers to e-commerce platforms.
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The Three Social Media Waves of the Black Lives Matter Movement
Webinar Rewinds April 14, 2021In this webinar, Husani Oakley with Deutsch NY discussed the three waves of #BLM awareness, exploring how tech and social media have influenced our perspectives and what it means for marketers going forward.
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When Data Sources Collide: How to Manage the Complexities of Multiple Sources of Truth
Conference Highlights April 14, 2021A key role of marketing analytics for achieving unified measurement is to optimize continuously.
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When Data Sources Collide: How to Manage the Complexities of Multiple Sources of Truth
Conference Session Videos April 14, 2021In this video, Molson Coors urged marketers to adopt a unified measurement solution.
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When Data Sources Collide: How to Manage the Complexities of Multiple Sources of Truth
Event Recaps April 14, 2021Molson Coors urged marketers to adopt a unified measurement solution.
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"So Now What?" A Collective Approach to the Cookie Conundrum
Conference Session Videos April 13, 2021In this video, Scott Kozub, head of audience product at Oracle Advertising, discussed the future of identity and what it means to deliver a true portfolio approach to collectively deliver the scale, fidelity, reach, and insights that are demanded of modern marketing organizations in 2021.
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"So Now What?" A Collective Approach to the Cookie Conundrum
Event Recaps April 13, 2021Scott Kozub, head of audience product at Oracle Advertising, discussed the future of identity and what it means to deliver a true portfolio approach to collectively deliver the scale, fidelity, reach, and insights that are demanded of modern marketing organizations in 2021.
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Activating a Purpose Program Playbook
Leading Edge April 13, 2021For purpose to resonate as real, endure over time, and yield results, it must start deep within an organization, from the beliefs of employees and the manifestation of an engaged corporate culture to the tangible benefits delivered by products or services. Purpose must also be the key criterion by which a company assesses all its actions and consequences for every stakeholder. Activating a Purpose Program, a new playbook from the ANA Center for Brand Purpose, provides the guidance marketers need to create meaningful and purposeful marketing initiatives.
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ANA 2021 Data & Analytics Conference In Two Minutes
Conference Highlights April 13, 2021In this video, get a two-minute overview of the ANA's 2021 Data & Analytics Conference.
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Brand Activation Legal Webinar: April 2021
Webinar Rewinds April 13, 2021In this webinar, attorneys from Finnegan, Henderson, Farabow, Garrett & Dunner LLP, Anna Naydonov and Margaret Esquenet discussed consumer reviews in advertising.
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Building the Data and Analytics Organization of the Future
Conference Highlights April 13, 2021Marketers are more likely to achieve data and analytics goals with a hybrid model of in-house and outsourced capabilities.
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