All MKC Content
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Trademark: What Mark Will You Leave?
B2 Awards August 12, 2021Trademark developed a new website to distinguish itself from other event marketing companies and introduce the idea of brand memory marketing to its clients.
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Transforming Ulta Beauty into a Purpose Driven, Diversity-Forward Brand
Conference Highlights August 12, 2021For Ulta Beauty, building real customer connections has meant nurturing physical, digital, and emotional spaces.
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Transforming Ulta Beauty into a Purpose Driven, Diversity-Forward Brand
Conference Session Videos August 12, 2021In this video, Karla Davis shared highlights from Ulta’s ongoing transformation, moving the brand from functional to emotional and purpose-driven. She talked about the brand’s approach to storytelling and creating experiences that highlight brand purpose in a meaningful way for consumers.
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Transforming Ulta Beauty into a Purpose Driven, Diversity-Forward Brand
Event Recaps August 12, 2021Karla Davis shared highlights from Ulta’s ongoing transformation, moving the brand from functional to emotional and purpose-driven. She talked about the brand’s approach to storytelling and creating experiences that highlight brand purpose in a meaningful way for consumers.
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U.S. Open Augmented Reality Built by Deloitte
B2 Awards August 12, 2021Deloitte developed an immersive experience that enhanced the second-screen experience for golf fans watching the U.S Open from home.
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Upending Customer Perception of an Investment Company
B2 Awards August 12, 2021Vanguard undertook a campaign to promote its active bond funds.
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USPS No Surcharge Campaign
B2 Awards August 12, 2021USPS created a gamified direct mailing, layered with AR technology, to demonstrate how the mail carrier can help businesses save up to 30 percent on shipping.
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USPS: Drive Action to the Polls
B2 Awards August 12, 2021The United States Postal Service created the “Drive Action to the Polls” campaign to demonstrate how mail easily integrates with digital channels, and combating the misperception that mail is outdated or ineffective.
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Verizon 2020 Data Breach Investigation Report Program
B2 Awards August 12, 2021Verizon developed the 2020 Data Breach Investigation Report (DBIR) program to encourage less technical business leaders to engage with its report without compromising the data focus that made the study popular among experts.
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Video Marketing: Trelleborg SmartPort
B2 Awards August 12, 2021Trelleborg created an informative video to increase awareness of its port management technologies, capable of driving efficiencies, improving safety, and increasing ROI for ports and vessels.
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Vollrath Created a Premium Online Experience
B2 Awards August 12, 2021Vollrath created a best-in-class online experience, fully optimized for mobile and search engines, laying the groundwork for e-commerce functionality.
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We’re All In
B2 Awards August 12, 2021The Wisconsin Economic Development Corporation (WEDC) used the power of marketing to bring people, businesses, and communities together to fight the devastating impact of the pandemic.
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We’re All In for Small Business Saturday
B2 Awards August 12, 2021The Wisconsin Economic Development Corporation leveraged social channels to connect consumers to small businesses committed to safe practices, online services, and curbside offerings amid the pandemic.
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What Deloitte’s Back-to-School Study Showed
B2 Awards August 12, 2021The Deloitte back-to-school and back-to-college campaign focused on consumers and retailers in the U.S. Surveys targeted parents with at least one child attending school in grades K through 12 or heading to college; the overall campaign also targeted retailers nationwide.
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Where LEGO’s Digital Creative Director Finds His Inspiration
Soundbites August 12, 2021James Gregson, digital creative director The LEGO Group, shared some of the ways he and his creative team get and stay inspired.
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Zekelman Industries — Make It Here
B2 Awards August 12, 2021Zekelman created a personalized dimensional mailer for key audiences to remind people in the manufacturing sector of the real purpose of their work.
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Becoming Innovative and Creative with Experiential Activation in the Age of COVID
Event Recaps August 11, 2021Heineken’s Borja Manso Salinas discussed two innovative and creative marketing campaigns the brand implemented during the 2020 pandemic.
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Becoming Innovative and Creative with Experiential Activation in the Age of COVID
Conference Session Videos August 11, 2021In this video, Heineken’s Borja Manso Salinas discussed two innovative and creative marketing campaigns the brand implemented during the 2020 pandemic.
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Brave Dialogues: Change or Checking the Box? Making the Case for Diversity in Marketing
Webinar Rewinds August 11, 2021What can brands do to step up their diversity and inclusion efforts? There is a growing perception within society that marketing is falling short on its ability to be inclusive. In this webinar, learn about the main challenges, opportunities, and latest best practices in this space.
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Building a Heritage Brand Through Doing and Saying
Conference Highlights August 11, 2021Sun-Maid reimagined brand growth with a “do” stance that connected consumers’ heads and hearts.
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