All MKC Content
-
The ANA Programmatic RFP
Event Recaps July 20, 2021In late April, the ANA issued an RFP for a comprehensive study of the programmatic media buying ecosystem. In this session, speakers from the ANA discuss the rationale behind the RFP, what they’re doing, and what they expect to learn.
view -
The Programmatic Dilemma: How to Measure Media Buying Services During an Agency Pitch
Conference Highlights July 20, 2021Hershey used a live buying test to select a media agency for programmatic services.
view -
The Programmatic Dilemma: How to Measure Media Buying Services During an Agency Pitch
Conference Session Videos July 20, 2021In this video, the Hershey Company shared how it moved away from theoretical pitch meetings to a hands-on-keyboard, interactive live buying test that demonstrates an agencies’ programmatic capabilities.
view -
The Programmatic Dilemma: How to Measure Media Buying Services During an Agency Pitch
Event Recaps July 20, 2021The Hershey Company shared how it moved away from theoretical pitch meetings to a hands-on-keyboard, interactive live buying test that demonstrates an agencies’ programmatic capabilities.
view -
Welcome to the 2021 ANA Digital & Social Media Conference
Conference Session Videos July 20, 2021In this video, Marla Newman, EVP Digital Sales at Meredith, welcomed attendees to the 2021 ANA Digital & Social Media Conference.
view -
Purpose Drives Land Rover Awards Program
Social Impact July 19, 2021Land Rover’s Defender Above and Beyond Service Awards were created to honor the return of the Defender model to the U.S. market and its long history of service to help those in need. But the program also serves as a marketing hub to assist nonprofit organizations and help them show the positive impact they have at the local level.
view -
Study Shows TikTok Drives Greater Audience Engagement
Knowledge Partners July 19, 2021A study by neuroanalytics and neuromarketing firm, Neuro-Insight, reveals how the TikTok platform encourages higher levels of engagement making brands more memorable.
view -
Striking a Positive Tone
B2C July 16, 2021Marketers are adapting their messaging as the U.S. starts to emerge from a tragic period. But without a single ecstatic moment to mark the pandemic’s end, brands will have to continue to recalibrate their strategies and update their ad creative on a fairly constant basis.
view -
New Insights on Consumers’ Attitudes Toward Online Tracking and Opt-In Preferences: A Forum for Senior Marketers
Webinar Rewinds July 15, 2021In this webinar, learn more about consumers’ attitudes toward online tracking and opt-in preferences from a custom survey of 2,200 U.S. adults.
view -
International FMCG/CPG Report 2021: Consumer Goods in a Crisis
Knowledge Partners July 14, 2021In this report YouGov, an international research, data and analytics company, examines how COVID-19 affected consumer behavior.
view -
Livestream Shopping Takes Center Screen
B2C July 14, 2021A marriage of entertainment and e-commerce, livestream shopping is engaging and fast-gaining in popularity. ANA magazine reached out to Ali Fazal, VP of marketing at influencer marketing platform GRIN, to learn more about how brands can get in on the trend.
view -
2021 State Privacy Roundup
Webinar Rewinds July 13, 2021This webinar provides a wrap-up of the numerous state privacy bills that have passed this year as many legislatures are in the process of or have already ended their sessions for 2021.
view -
Delivering High-Quality Creative Feedback
Event Recaps July 13, 2021Bruno Gralpois, Co-Founder and Principal of Agency Mania Solutions, discusses how to get top quality and high-performance work from your advertising and creative agencies.
view -
Diversifying Graduate Programs to Diversify the Workplace
Event Recaps July 13, 2021Sandi Edgar, formerly of the Temerlin Advertising Institute at Southern Methodist University, discusses how diversifying graduate programs will ultimately diversify those working in advertising and marketing, at agencies and brands alike.
view -
Pivot! And Carry On: How Walgreens and WPP Leveraged Their Renewed Relationship to Market with Impact During COVID
Event Recaps July 13, 2021In this session, Walgreens and their agency partners at WPP talk about the importance of strong client-agency relationships and the impact they have had on a brand's ability to market during the year of the pandemic.
view -
Building Stronger Customer Relationships with a Personalized First Impression
Event Recaps July 12, 2021In this session, learn how Aki Technologies analyzed A/B tests from real-life campaigns for PepsiCo and Westward Whiskey to explore the impact of personalization on engaging new customers.
view -
Destigmatizing Mental Health and Addiction
Social Impact July 12, 2021To help improve the lives of those struggling with addiction and mental health disorders, the nonprofit Helio Health, in partnership with the agency Mower, created the “TransformNation” campaign. It aims to change people’s mindset from helplessness to one of hope, drive action, and promote the message of community and connection.
view -
The Untapped Potential of B2B Customer Loyalty Programs
Event Recaps July 12, 2021Speakers from PwC’s Loyalty Center of Excellence discussed the benefits of B2B loyalty programs, the various types of B2B loyalty programs, and five actions for making B2B loyalty work.
view -
Global Gaming and Esports
Knowledge Partners July 9, 2021YouGov shares statistics on how gamer behavior changed during the pandemic, and a forecast on PlayStation, Xbox, and the ninth generation of gaming consoles.
view -
International Omni-Channel Retail Report 2021
Knowledge Partners July 9, 2021In a survey that was fielded the week of January 11 through the week of February 22, 2021, YouGov examined the dynamics affecting retail shoppers across numerous global markets, uncovering an array of findings that shed light, for instance, on differences in shopping behaviors by country, age, and gender.
view