All MKC Content
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Building an ROI Model to Secure Board and CFO Approval
Conference Highlights June 28, 2021An ROI model is critical to getting a company’s financial leaders to approve investments in digital transformation.
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Building an ROI Model to Secure Board and CFO Approval
Conference Session Videos June 28, 2021Banner Health's CMO led a transformation of the consumer experience. Learn how the team developed a business case that supported a large scale, multi-year digital transformation initiative that demanded significant investment and also promised significant return in the desired timeframe.
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Mad-Vertising: Advertising Effectiveness Through the Lens of the MAD Strategy Framework
Conference Session Videos June 28, 2021In this video, Richard Ettenson and Jonathan Knowles reviewed their MAD Strategy Framework (Magnitude/Activity/Direction), which explored the strategic opportunities that advertising can create by showing how to define your “change signal” based on your market and competitive context.
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Mad-Vertising: Advertising Effectiveness Through the Lens of the MAD Strategy Framework
Event Recaps June 28, 2021Richard Ettenson and Jonathan Knowles reviewed their MAD Strategy Framework (Magnitude/Activity/Direction), which explored the strategic opportunities that advertising can create by showing how to define your “change signal” based on your market and competitive context.
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Making Creative Asset Management a Competitive Advantage
Conference Session Videos June 28, 2021In this video, Stephen Robinson, general counsel and chief privacy officer at Extreme Reach, discussed essential best practices for marketers, their agencies, and regional partners worldwide that give brands a competitive advantage in today's complex media landscape.
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Making Creative Asset Management a Competitive Advantage
Event Recaps June 28, 2021Stephen Robinson, general counsel and chief privacy officer at Extreme Reach, discussed essential best practices for marketers, their agencies, and regional partners worldwide that give brands a competitive advantage in today's complex media landscape.
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Opening Remarks of the 2021 ANA Advertising Financial Management Conference
Conference Session Videos June 28, 2021ANA CEO Bob Liodice welcomed attendees to the 2021 ANA Advertising Financial Management Conference.
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Optimizing Client and Agency Relationships: 4P's 3.0
Conference Session Videos June 28, 2021In this video, former AFM Conference Chairs Mary Ann Brennan and J. Francisco Escobar lead a discussion that delves into the very fabric of client/agency relationships and what makes the great ones work.
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Optimizing Client and Agency Relationships: 4P's 3.0
Event Recaps June 28, 2021In this session, former AFM Conference Chairs Mary Ann Brennan and J. Francisco Escobar lead a discussion that delves into the very fabric of client/agency relationships and what makes the great ones work.
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The Evolution of Gender-Related Marketing
Champions of Growth Podcast June 28, 2021An increasing number of companies realize that moving beyond the binary of gender-related marketing is not only good business, it cultivates brand affinity among communities that might not otherwise pay attention to their products and services.
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The Growth of Supplier Diversity
Conference Highlights June 28, 2021Marketers need to do a better job of onboarding diverse suppliers.
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The Growth of Supplier Diversity
Conference Session Videos June 28, 2021The importance of supplier diversity has increased for almost 90 percent of marketers over the past year, according to a new ANA survey. In this video, get survey results including the specific diverse segments marketers are supporting, metrics used to assess progress, benefits, and challenges.
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The Growth of Supplier Diversity
Event Recaps June 28, 2021The importance of supplier diversity has increased for almost 90 percent of marketers over the past year, according to a new ANA survey. This session shares survey results including: the specific diverse segments marketers are supporting; metrics used to assess progress; benefits; and challenges.
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The New Creative Economy
Conference Session Videos June 28, 2021In this video, Johannes Leonardo’s Bill Afonso says businesses will have to be creatively brave in order to capitalize on the potential economic boom that may follow the COVID-19 pandemic.
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The New Creative Economy
Event Recaps June 28, 2021For businesses to capitalize on the potential economic boom that may follow the COVID-19 pandemic, Johannes Leonardo’s Bill Afonso says they’ll have to be creatively brave.
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How MightyHive and S4Capital Helped Ace Hardware Become the Helpful Digital Place
Knowledge Partners June 27, 2021This case study shares how Ace Hardware developed solutions that extended the brand’s stellar reputation to the digital realm by building a new Ace Hardware mobile app experience, helping the marketing team achieve its customer loyalty goals and laying the foundation for long-term success.
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The State of CTV Advertising
Knowledge Partners June 27, 2021This report spotlights Innovid and Digiday’s research findings about the CTV advertising journey, as well as what brand marketers are prioritizing to reach viewers through CTV.
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Understanding the Agency Financial Model and the Impact on Pricing Negotiations
Event Recaps June 27, 2021This workshop reviews the fundamentals of the financial structure of marketing service firms and how they price.
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An Insider’s Look: Why Brands and Agencies are Shifting to Audience-Based TV Buying
Knowledge Partners June 26, 2021In this report, VAB highlights the unique attitudes and buying behaviors of four distinct marketer groups: agency teams managing larger and smaller-budgeted clients and their brand marketer counterparts.
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Consumers Hit Play on Interactive Ads
B2C June 25, 2021Consumers are much more likely to remember interactive ads, perhaps because they’re not interruptive in nature. As marketers boost their online budgets, there are several ways they can improve the performance of their interactive ads and make them a more robust aspect of their overall communications strategy.
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