All MKC Content
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Web Analytics Switch Tracks
B2C July 9, 2021Recalibrating how their audiences consume information is just one of the key challenges facing marketers on the analytics front post-pandemic. The death of cookies and the rise of online privacy concerns will also spur brands and organizations to bring new strategies to bear when it comes to data management. First-party data awaits.
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From Animal Crossing to the White House: A No-Malarkey Guide to Winning Credibility and Attention in Gaming Culture
Conference Session Videos July 8, 2021Social media marketing won the 2016 election for President Trump. In 2020, the Biden Campaign brought its ground game to a video game, betting big on gaming to reach potential voters. In this video, hear from the creators of the Biden for President Campaign's Biden Island.
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From Animal Crossing to the White House: A No-Malarkey Guide to Winning Credibility and Attention in Gaming Culture
Event Recaps July 8, 2021Social media marketing won the 2016 election for President Trump. In 2020, the Biden Campaign brought its ground game to a video game, betting big on gaming to reach potential voters. In this session, hear from the creators of the Biden for President Campaign's Biden Island.
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From Scrappy to Scalable: Embracing Digital Commerce in a Post-COVID World
Webinar Rewinds July 8, 2021In this webinar, speakers discussed the challenges and recommendations related to scaling for digital commerce, owning the brand experience on the digital shelf, and the need for a more systematic solution to growing digital consumer market share.
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Fueling Campaign Performance with Intelligent Creative
Conference Session Videos July 8, 2021In this video, the Ad Council discusses how dentsu’s Attention Lab powered by VidMob leveraged AI and machine learning to optimize creative with a platform-first design approach, dramatically boosting social ad performance for the Ad Council’s “Seize the Awkward” campaign, focused on mental health awareness and youth suicide prevention.
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Fueling Campaign Performance with Intelligent Creative
Event Recaps July 8, 2021In this session, the Ad Council discusses how dentsu’s Attention Lab powered by VidMob leveraged AI and machine learning to optimize creative with a platform-first design approach, dramatically boosting social ad performance for the Ad Council’s “Seize the Awkward” campaign, focused on mental health awareness and youth suicide prevention.
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Innovating Today, Envisioning Tomorrow: The Path to Convergence
Conference Session Videos July 8, 2021In this video, join industry experts to learn how marketers can most efficiently achieve brand goals using both formats today and in the future.
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The Three Roles of Creative in Marketing
Conference Session Videos July 8, 2021In this video, lean how Yum! Brands’ experience globally argues that there are three main roles of creativity: making the brand culturally relevant; helping the brand break through, and; reinforcing the distinctive nature of the brand and its offerings.
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The Three Roles of Creative in Marketing
Event Recaps July 8, 2021In this session, lean how Yum! Brands’ experience globally argues that there are three main roles of creativity: making the brand culturally relevant; helping the brand break through, and; reinforcing the distinctive nature of the brand and its offerings.
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What Happens When You Stop Selling: How an Iconic Brand Is Challenging the Norm by Embracing Its Roots
Conference Session Videos July 8, 2021In this video, Kraft-Heinz’s Jess Vultaggio and Johannes Leonardo’s Emily Garvey Elias pull back the curtain to showcase the magic that can happen when brands prioritize “anti-advertising” strategies, stop apologizing, and start embracing the most optimistic role they can play in people’s lives.
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What Happens When You Stop Selling: How an Iconic Brand Is Challenging the Norm by Embracing Its Roots
Event Recaps July 8, 2021In this session, Kraft-Heinz’s Jess Vultaggio and Johannes Leonardo’s Emily Garvey Elias pull back the curtain to showcase the magic that can happen when brands prioritize “anti-advertising” strategies, stop apologizing, and start embracing the most optimistic role they can play in people’s lives.
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Why Video Out-of-Home Can’t Be Overlooked
Partner Content July 8, 2021With the average person served thousands of ads per day, advertisers need frequency alongside a medium that is effective in reaching their audiences to make a lasting impression. Here are four reasons it’s time for advertisers to embrace video out-of-home advertising (VOOH) as part of the larger marketing mix.
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B2B Marketers Get Up Close and Personal (Possibly)
B2B July 7, 2021Most B2B professionals taking part in a recent survey say that building a human connection with their buyers has become more important to closing sales since March 2020, when the pandemic hit. Nevertheless, many B2B marketers continue to struggle with cultivating a personalized approach to getting their message out.
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Brian Tomlinson on High-Purpose Companies
Beyond Profit Podcast July 7, 2021In this episode of Beyond Profit, Brian Tomlinson with Chief Executives for Corporate Purpose, discusses why companies that score high on corporate purpose metrics outperform their low-scoring counterparts on common measures of financial performance, market valuation, and shareholder value creation.
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Leading with Authenticity: How B2B Marketers Bolster Their Value and Enhance Their Reputation
Webinar Rewinds July 7, 2021In this webinar, hear from award-winning CEO and communications expert Sabrina Horn as she shares her insights on how doing the right thing results in the right thing to do.
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Brands Crank Up Efforts to Diversify Their Product Portfolios
B2C July 2, 2021For marketers diversifying their product portfolios, the aim is to build on the existing strengths of a brand while actively engaging a new set of customers. But in pursuing such a strategy, marketers have to be careful not to dilute the characteristics that have made their company so popular already.
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The New Consumer Contract, with Erich Joachimsthaler of VIVALDI
Marketing Futures Podcast July 2, 2021Put on your thinking caps, folks, we’re getting heady with today’s guest, Erich Joachimsthaler, Ph.D., the founder and CEO of VIVALDI and author of new book The Interaction Field. We’re talking the intangible (but very real) value of a brand through the lens of the digital business models available today that can go beyond market challenges and solve problems for society. Simple stuff, right?
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Role of Self-Regulation in the Digital Ad Space
Ethics Issue Alerts July 1, 2021Technological advancements, big-tech privacy moves, regulatory and legislative changes continue to shape the digital advertising landscape. ANA, DAA, and PRAM offer committees, guidance, principles, and other resources to help your company stay abreast of these issues.
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Cannes Condensed: Crisis Shapes Character and Fuels Creativity
Knowledge Partners June 30, 2021A condensed view of six key themes and learnings from the Cannes Lions events, supported by examples from the Festival and with ideas for additional reading.
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Marketing Cloud Best Practices for Publishers
Knowledge Partners June 30, 2021This article from Theorem summarizes best practices for publishers using marketing cloud technologies.
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