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Pulse
Editor Highlights: ANA's Loyalty Report, Sustainability Tips, and Identity Data
Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
Leading Edge
How Can Marketers Create Social Change? Look to Movements
Revolutions are seen as a Big Bang moment, with millions of people uniting to bring about the triumph of good over evil. The disappearance of the old world brings with it the arrival of the new. But what happens next?
Trends and Technology
Rapid Change Is Driving a Need for Marketing Training
Adding more budget for marketing training has seldom been more important, as nascent technologies upend traditional advertising practices and CMOs are increasingly held accountable for driving growth. Heightened training also plays into current hiring trends, with 83 percent of CMOs planning to hire this year, per a recent study.
Celebrating Brand Anniversaries
How can a brand celebrate their anniversaries to create more buzz and awareness?
Instagram Marketing
ANA’s Ask the Expert research service answers the question, “How can I leverage Instagram to reach consumers?"
Abbott Revolutionizes Traditional Trade in Vietnam with a Data Program to Assist Retailers
Abbott created a data-collection program that gave retailers in Vietnam the power of first-party data analysis normally the province of large and sophisticated organizations.
adidas Shares Local Flavor with Sneakerheads
adidas co-branded a new shoe in partnership with a legendary Dubai restaurant.
adidas’ "Running While Black" Docuseries Shows What True Commitment to Positive Change Looks Like
In the wake of Ahmaud Arbery’s heinous murder, adidas created a three-part docuseries meant to shine a light on dangers and discrimination Black individuals face while performing simple activities like running.
The Value of Corporate Reputation
Against a backdrop of economic uncertainty, disruptive technology, the flowing momentum of ESG and DEI, and a continued distrust in media, organizations are taking a more cautious approach to brand building, but a strong corporate reputation requires the long game. Find out how with this new research from Bloomberg Media.
Put Google AI to Work for Your Business
In this new era of AI and unprecedented change, CMOs are navigating uncharted territories, essentially becoming “Change Management Officers.” Learn how early adopters stand to gain a significant competitive advantage as AI is poised to enhance the entire advertising lifecycle across measurement, media, and creative.
Global CMO Growth Summit — Supplier Forum
This forum connected CMOs with diverse-owned and operated suppliers to demonstrate successful strategies that leverage multicultural media for business growth.
Hyper-Personalized Advertising: One Size Does Not Fit All
With rapid advancements in advertising and marketing technology and data-driven strategies, advertisers can engage with consumers on increasingly personal levels. With the enhanced opportunity to engage consumers, advertisers also have to navigate a constantly shifting legal landscape.
The Use of AI and Legal Ethics
Much like the introduction of social media ushered in a host of new ethical questions and concerns, the use of AI has also led to a series of ethical questions. In this session, hear about the latest ethical guidance in this area as well as potential ethical issues that still await further guidance.
“Hooray for Madison Avenue!” How a Brand Can Become a Player in Hollywood
In this session, we will hear from industry leaders about the many challenges that a brand faces (business, legal, internal, external, temporal, eternal) when they break free from the confines of the thirty-second commercial to create compelling long-form content.
The Friendship Factor: How Trust, Relevance, and Affection Drive Business Growth
New research from Mower reveals how brands can drive business growth by building "fierce friendships" with customers through three key dimensions: trust, relevance, and affection, with findings showing significant gaps between business perception and customer reality in these areas.
Alchemy Worx Holiday Playbook, 2024
Alchemy Worx created a comprehensive guide to help brands maximize their holiday season through email marketing best practices.
Staying Relevant – Adapting Your Organic Social Media Strategy to Algorithm Changes by Inspira Marketing
Inspira Marketing shares five strategies marketers can leverage to navigate the ever-evolving shifts in social media algorithms, connect with social media users, and enhance their visibility on social media platforms.
Broadcasters’ Share of Ad Voice, by the Numbers
Comscore quantifies 20 of the largest broadcasters’ share of ad voice.
The Frequency with Which Different Age Groups Check Their Mail, Charted
The United States Postal Service (USPS) breaks down how often millennials and baby boomers, as well as members of generation X and generation Z check their physical mail.
The Past and Future Growth of Retail Media Ad Spend
Macquarie US Equity Research charts the growth of retail media ad spending since 2014 and forecasts its future growth all the way out to 2029.
ABM Account Plan Canvas 2025
Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.
Advertising Calendar and Budget Template 2025
Use this to organize your advertising campaigns. Track media types, due dates, and budget info.
Agile Content Marketing Calendar 2025
Use this calendar template to keep track of your content marketing efforts through an agile approach.
Blog Post Syndication Calendar 2025
A report to track editorial calendar opportunities and their associated deadlines.
Loyalty Marketing: The Good, the Bad, and the Ugly
Loyalty marketing rewards customers for their repeat purchases or interactions with a brand. While there is clear “good” in loyalty programs, there are also “bad” and “ugly” characteristics. The paper provides guidance for protecting loyalty programs.
CMO's Playbook for MarTech
For the modern CMO, mastering the MarTech stack is no longer a luxury; it's a necessity. This playbook is designed to guide CMOs through the complexity of today's MarTech landscape, offering strategies and insights to build a high-performing marketing technology operation.
Ultimate Playbook for Data Clean Rooms
Data clean rooms provide companies a secure and controlled environment to bring data together in a collaboration exercise for an analysis of a consolidated data set. Data clean rooms have a long way to go until they reach mass adoption by client-side marketing companies. This playbook is intended to close this gap.
Training Takeaways
Get smarter at a glance with career-critical insights drawn from expert-led trainings.
Eight Tips for Aligning MarTech with Strategy
Integrating marketing technology (MarTech) with marketing strategies is the deliberate alignment of your technology resources with your marketing objectives and the specific actions planned to accomplish those objectives. To achieve this integration, consider eight tips, drawn from the ANA’s on-demand training course, “Introduction to MarTech.”
Four Tips for Discovering and Distilling the Insights Necessary for a MarTech Assessment
Learn how to uncover your organization’s MarTech needs and challenges while aligning with key stakeholders.
Four Tips for an Effective MarTech Business Case
Learn the four key communication objectives, which, if followed, will give your MarTech business case clarity and earn it a receptive audience.
Videos
A library of ANA on-demand conference sessions and highlights, webinars, podcasts, and original video content.
Explore ANA Content Channels
Blogs
Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.
Marketing Futures
With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.
ANA Magazine
Find coverage specific to B2B, B2C, and social impact; get expert insights from content partners; and have fun with our weekly marketing news quiz.
Podcasts
Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.