Data, Technology, and Measurement
Among the most important initiatives of the CMO Growth Council are those centered on data, technology, and measurement — the engines that will lead marketers into the future. And yet, this is an area where marketing leaders may not be well-versed.
Working together as an industry, we will harness the power and promise of data and technology to attain peak performance.
The ANA’s Approach
As a founding member of the Digital Advertising Alliance self-regulatory program, the Partnership for Responsible and Addressable Media (PRAM), Making Measurement Make Sense (3MS), and the global Cross-Media Measurement (CMM) initiative, we are uniquely poised to help data-driven marketers fuel growth with a full suite of products and services.
CMO Growth Council
The CMO Growth Council was established in 2018 to assemble the most vibrant, diverse, and dynamic force of chief marketers from some of the world’s most successful brands. Its ultimate aim is to support the international community with a first-of-its-kind roadmap for driving business growth through marketing.
Agenda Items
This growth priority directly influences key industry concerns the ANA is addressing to drive business, brand, and industry growth.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
Marketing News
Report: Marketers Feel Ready for the Rise of Generative AI Search
The ongoing rise of alternative (and non-Google) search platforms fueled by generative AI is altering consumer behavior and making search a faster process, according to a new study. Marketers are excited about the changes in the market, but those changes come with a whole new set of challenges.
Marketing News
OpenAI Rolls Out Two New AI Tools
OpenAI, which put a flame to generative AI in 2022 when it debuted ChatGPT, has released two new AI tools, adding to a fast-stirring market. Both tools are designed to search the web autonomously and significantly reduce the time it takes to conduct laborious tasks online.
Leading Edge
How Agencies Can Build a Lasting Legacy
As marketers increasingly demand that agencies connect advertising to direct business outcomes, many agencies feel the pressure to keep up. Some may see this as a threat. We see it as a powerful opportunity. By helping clients develop a holistic measurement framework that integrates audience health, brand health, and business health, agencies can demonstrate a clear impact and forge a legacy with concrete value beyond surface metrics like site visits.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- Advanced AI Prompt Engineering for Marketers (201) (Virtual Open Enrollment)
- Advanced AI Prompt Engineering for Marketers (201) (Virtual)
- AI and The Fourth Era of Content Marketing (101) (Virtual)
Webinars
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- AI Committee
- MarTech Committee
- Ethics Policy Committee
- Nonprofit Organizations Committee
- Analytics & Data Science Committee