Report: Marketers Feel Ready for the Rise of Generative AI Search
Marketers are either prepared or somewhat prepared for changes in search that are altering consumer behavior, a new study finds
The ongoing rise of alternative (and non-Google) search platforms fueled by generative AI is altering consumer behavior and making search a faster process, according to a new study. Marketers are excited about the changes in the market, but those changes come with a whole new set of challenges.
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