Measurement and Accountability
Measurement and Accountability is critically important to advertisers as it sets the foundation for business success. For marketers, measurement is the key to gaining insights into all aspects of their business, carrying out successful ad campaigns, making business decisions and driving growth opportunities.
The ANA invites marketers to leverage its Measurement for Marketers (MFM) practice, which drives needed changes in measurement, educates marketers on business impacting initiatives, and builds a measurement and research community furthering innovation and knowledge exchange.
The Challenge
New market developments and a highly fragmented media landscape have challenged traditional measurement approaches and created significant knowledge gaps for marketers. Companies are challenged to measure a highly complex and fragmented audience across various devices, platforms, and channels.
The ANA’s Response
The Measurement For Marketers (MFM) practice helps marketers navigate a complex measurement ecosystem while leading industry-wide initiatives like the ANA's Cross-Media Measurement (CMM) initiative, which focuses on creating a transparent, privacy-centric measurement solution that provides complete measures of all ad exposures.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
Soundbites
How to Convince the C-Suite to Invest in Incrementality Testing
Brock Wright, senior manager of omnimedia performance analytics at Pernod-Ricard, and Olivia Kory, head of strategy at Haus, discuss how they convince senior leadership to invest in incrementality testing.
Partner Content
What Does 'Good' Look Like in the Modern TV Landscape?
Advertisers have known for years now that good creative is not enough; it is critical to have a holistic approach to advertising that balances good data, media, and technology. But what does "good" look like in a complex and ever-changing advertising landscape?
Leading Edge
Bots and Fake Traffic Can Wreak Havoc on Holiday E-Commerce: Here’s What to Do
With the holiday shopping season in full swing and consumers more plugged into online shopping than ever, businesses face unprecedented increases in fake traffic.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Industry Conferences
No events are currently scheduled. Please check back for future events or click the button below to see all available industry conferences.
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- Behind the Numbers: Applying Context to Digital Data & Creating Effective Reports (201) (Half Day)
- Behind the Numbers: Applying Context to Digital Data & Creating Effective Reports (201) (Virtual)
- Digital Marketing Institute (Two Day Open Enrollment)
Webinars
No events are currently scheduled. Please check back for future events or click the button below to see all available webinars.
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- Analytics & Data Science Committee
- Legal Affairs Committee
- Measurement & Accountability Committee
- Account-Based Marketing Committee
- Customer Experience Committee