Data, Analytics, and Technology
The proper use of data and technology represents one of the most powerful opportunities brands have to get close to customers and improve growth.
The ANA is focused on creating a full suite of products and services to help data-driven marketers fuel growth through the informed, effective, and responsible use of data and technology.
The Challenge
Organizations are increasingly becoming data led. Studies have shown that companies who have developed a comprehensive data strategy and analytics capability, achieve growth at a rate higher than companies who have not. For today's marketers, it has become essential to develop a deeper understanding of data and analytics in order to create actionable insights, better decisioning and drive sustainable growth for the long term. And yet, this is an area where marketing leaders are not well-versed.
The ANA’s Response
The ANA is focused on creating a suite of consultative products and services designed to assist marketers in making effective and responsible business decisions when using data and technology to fuel differentiated and sustainable growth. We learn, grow, and are more successful together as part of the ANA's Data & Analytics, MarTech, Marketing Futures, and Addressability practices, and the member-driven initiatives they facilitate such as The Partnership for Responsible Addressable Media, #EngageResponsibly, the ANA International ECHO Awards, and more.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
Marketing News Quiz
Marketing News Quiz for May 11, 2024
In this week's marketing news quiz: sustainable laundry detergent, the ongoing TikTok legal battle, updated Amazon Prime Video ad formats, and more.
B2C
Real Influence Doesn't Require Being Real
Human influencers, move over. Nearly two-thirds of marketers said they are open to teaming up with AI-created virtual influencers, according to a new study. As the trend gains momentum, marketers need to ensure that their AI-driven partners are tightly controlled and sync up nicely with the brand.
Event Recaps
The Wall Street Perspective on Media Technology
Tim Nollen, a sell-side equity research analyst covering media technology, provided his insights on the industry and outlook for the future.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Industry Conferences
No events are currently scheduled. Please check back for future events or click the button below to see all available industry conferences.
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- Advanced AI Prompt Engineering for Marketers (201) (Virtual Open Enrollment)
- Advanced AI Prompt Engineering for Marketers (201) (Virtual)
- Artificial Intelligence & The Hyper-Personalized Brand (Virtual)
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- AI Forum
- MarTech Committee
- Analytics & Data Science Committee
- Data & Direct Marketing Committee
- Measurement & Accountability Committee