They Said It at the ANA Brand Masters
August 11, 2021By Bill Duggan
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ANA
The ANA Brand Masters Conference, presented by Twitter, just wrapped. This year’s theme was “inspirational branding” and below are some inspirational takeaways from conference speakers.
- “Purpose has material impact on business performance. Purpose-led brands outperform the stock market.” — Sarah Long, Mars Wrigley North America
- “Authenticity and transparency are no longer optional for brands.” — Amy Smith, TOMS
- “Engagement, not churn, is our No. 1 KPI.” — Mike Belcher, T-Mobile
- “You can do big things with small budgets as long as you listen.” — Chris Connolly, San Diego Padres
- “People prefer to be addressed like people, not targets.” — Jennifer Brain-Mennes, Mondelēz International and Courtney Pappas, Twitter
- “Value is no longer about price. Value is experience and relationships.” — David Angelo, David & Goliath
- “Companies leading the way in inclusion seek input from people with mobility challenges on product design/development and include those with disabilities in how they represent their company or consumers to the public.” — Chris Carlisle, BraunAbility
- “Diversifying the labor force accelerates innovation and competitiveness.” — Erin Harris, Lobos 1707
- “Over 90 percent of us trust the opinions of influencers and trusted creators over the opinions of friends and family.” — Kelsey Foremost, Tagger Media
- “Marketing is about positioning, which is about the art of sacrifice. The word ‘and’ shouldn’t be in a positioning statement.” — Doug Zarkin, Pearle Vision
- “Today people are more focused on the ‘We’ rather than the ‘Me’ and are attracted to brands that focus on making the world a better place.” — Esi Eggleston Bracey, Unilever North America
- “Asian Americans are part of our community. Avoid addressing Asian Americans with they or them.” — Telly Wong, IW Group
And thanks to Russ Findlay of H.I.G Capital for superbly hosting the event!
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