Marketing Maestros | Marketing Maestros | Blogs

Insights on ABM from B2 Award-Winner David Caffey

Posted: Dec 11, 2019 12:00am ET BY Denise McDevitt

The focus on account-based marketing (ABM) is growing, especially in the B2B sector. David Caffey, managing partner for North America at MomentumABM, shares the insights into ABM that have garnered his agency multiple B2 Awards in 2019.

CMOs: Are You Ready for CX 2030?

Posted: Dec 10, 2019 12:00am ET BY Wilson Raj

The burgeoning use of consumer tech is causing strain on brands, and the tech continues to evolve. How do CMOs keep up? Using new CX research as the basis for his recommendations, Wilson Raj provides insight into the mind of the future consumer and the actions brands can take now to grow, evolve, and thrive over the next decade.

B2B Communications that Drive Reputation and Revenue

Posted: Dec 5, 2019 12:00am ET BY Dan Lochmann

By combining the best of communications and marketing, companies can tap the power of storytelling to deliver both reputational and business outcomes.

Personalization: The ANA 2019 Marketing Word of the Year

Posted: Dec 4, 2019 12:00am ET BY Bill Duggan

“Personalization” has been selected by ANA members as the 2019 Marketing Word of the Year. The ANA’s Bill Duggan shares his thoughts.

Transforming a Legendary Brand with General Mills’ Brad Hiranaga

Posted: Dec 3, 2019 12:00am ET BY Marni Gordon

Ahead of his session at the 2020 ANA Brand Masters Conference, the ANA sat down with Brad Hiragana, chief brand officer at General Mills, to get the scoop on how he transformed a legendary brand.

The Case for Training: Build People, Build Your ROI

Posted: Nov 27, 2019 12:00am ET BY Jerusha Harvey

Companies that invest dollars in their people reap rewards not only in employee performance but also in higher than average returns in revenue growth. The ANA’s Jerusha Harvey makes the case for investing in training and development.

Beyond Profit Podcast: A Discussion with Author Joe Jaffe

Posted: Nov 27, 2019 12:00am ET

Is the corporation as we know it going the way of the Dodo bird? It’s quite possible, given the shortening lifespan of corporations, the inability of many Fortune 500 companies to grow revenues, and the cry for brands to have a higher purpose than profits. In the latest episode of the Beyond Profit podcast, Joe Jaffe, author of Built to Suck, explains why companies are doomed to fail unless they ...

Don’t Forget the Boomers, or You Will Leave Money on the Table

Posted: Nov 21, 2019 12:00am ET

America’s older population is growing as the baby boomer generation moves into their older years. Marketers should be smart about reaching them, or they’ll leave money on the table.

Privacy for America’s Letter to Congress

Posted: Nov 21, 2019 12:00am ET

ANA-supported Privacy for America, which works with Congress to support the enactment of comprehensive federal consumer data privacy and security legislation, sent the following letter today to leaders of the House and Senate regarding the California Consumer Privacy Act (CCPA). The letter was signed by CEOs at the ANA, IAB, 4A’s, AAF, the Network Advertising Initiative, and the Insights Associa ...

Insight Into General Mills’ “Cheerios Moments of Good” Campaign

Posted: Nov 20, 2019 12:00am ET BY Denise McDevitt

General Mills and its lead agency, Geometry, took home a REGGIE Award earlier this year for their Cheerios “Moments of Good” campaign. The ANA’s Denise McDevitt spoke with Chantal Smith, creative director at Geometry, about the campaign.