Marketing Maestros | Marketing Maestros | Blogs

5 ANA Resources for Working from Home

Posted: Apr 22, 2020 12:00am ET BY Ryan Dinger

The ANA has ample resources to help marketers enrich their knowledge and improve their skills while working from home. Here are five things to get you started.

When it Comes to Programmatic Digital, the “Same-Old, Same-Old” Isn’t Working

Posted: Apr 21, 2020 12:00am ET BY Cliff Campeau

Media’s murky supply chain, wrought by fraud and congested with too many intermediaries between advertisers and publishers, continues to serve up challenges for digital media advertisers.

Brands Stepping Up with Purpose

Posted: Apr 20, 2020 12:00am ET BY Ken Beaulieu

As the COVID-19 pandemic continues to rampage across the globe, with seemingly no end in sight, has there ever been a greater need for brands to activate their purpose or reason for being beyond profit?

This Blog Post Has Nothing to Do with the Coronavirus

Posted: Apr 17, 2020 12:00am ET BY Andrew Eitelbach

Five years after allegations about media rebates set the marketing industry on edge, trust is still an issue. The ANA’s Andrew Eitelbach highlights this and other stories from ANA magazine that you can’t miss.

5 Inspirational Quotes from Marketing Leaders

Posted: Apr 16, 2020 12:00am ET BY Ryan Dinger

No matter who you are, you’re probably not thrilled with how 2020 has gone so far. With that in mind, we’ve combed through our content catalog and have pulled together five inspiring quotes from marketing leaders that may bring you some hope and comfort during these troubled times.

Quickly Pivoting Your Loyalty Programs and Promotions in a Pandemic

Posted: Apr 15, 2020 12:00am ET BY Chris Wayman

Consumers’ preferences, attitudes, and behaviors are heavily influenced by social, economic, and political factors. Marketers must often deal with sudden shifts in these areas; however, the COVID-19 pandemic has significantly affected almost every aspect of our lives in unprecedented ways.

Disney’s Worldwide Reaction to COVID-19 and Etsy’s Army of Mask-Makers

Posted: Apr 14, 2020 12:00am ET BY Michael Berberich

This week, the ANA’s Michael Berberich highlights how Disney and Etsy are adapting to the novel coronavirus pandemic and provides resources for marketers looking to stay on the leading edge.

How Content Can Help Your Brand Keep Calm and Carry On — Virtually

Posted: Apr 10, 2020 12:00am ET BY David Brown

In these extraordinary times, we are being tested on multiple fronts — at home, at school and at work. Many questions remain, and new norms, new needs, new relationships, and new experiences are quickly emerging. “Virtual” appears to be the word of the year.

You’ve Heard of Viral Marketing: What about Virus Marketing?

Posted: Apr 9, 2020 12:00am ET BY Paul P. Robinson

The ANA’s Paul Robinson shares a few brands that are leading the charge by forging new efforts that can help fill the void and tap into our natural human need for belonging in order to feel connected while we are #AloneTogether.

Beyond Profit Podcast: A Discussion with Eastern Bank’s Paul Alexander

Posted: Apr 9, 2020 12:00am ET

Beyond Profit host Ken Beaulieu sits down with Paul Alexander, chief marketing and communications officer at Eastern Bank, to learn how purpose drives the brand, the company’s commitment to giving back, its spirit of volunteerism, and more. Programming note: This episode was recorded earlier this year.