All MKC Content
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Optimizing E-Commerce Websites with Split Testing
Event Recaps January 17, 2019Kopari Beauty shared the results of myriad split tests that it conducted on numerous features of its direct-to-consumer e-commerce website.
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Panel: How Immersive Media Is Changing Consumer Experiences
Event Recaps January 17, 2019A panel explored the current state of immersive media, including virtual reality, augmented reality, and other platforms that will shape the way viewers and consumers interact with the world around them.
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Social Media Marketing for the Environment
Event Recaps January 17, 2019Sambazon explained how it used influencer marketing and user-generated content to help protect the rainforest.
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Ten Innovative Trends Happening in Retail
Event Recaps January 17, 2019Michelle Greenwald, CEO at and founder of Inventours, shared best practices for innovating in retail.
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Five Ways Marketers Will Adapt to Consumer Power in 2019
Webinar Rewinds January 16, 2019Jim Nail, Principal Analyst at Forrester Research, laid out a series of trends for 2019 and provided practical tips for realizing them in marketing plans for the year.
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How to Improve Your Content Production, Workflow, and Execution
Event Recaps January 16, 2019Advertising Production Resources (APR) helps marketers create a flexible framework to help optimize their content production.
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When’s the Right Time to Revitalize a Brand?
Trends and Technology January 16, 2019Determining the best time to revitalize a brand can be tricky, but certain factors signal a need to breathe new life into a corporate identity. Here’s how marketers at Denny’s, American Express, Deluxe, and Tuesday Morning approached revitalizing their brands.
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Avoiding Deadly Scope of Work Traps
Knowledge Partners January 15, 2019Agency Mania Solutions identified five obstacles to fully capitalizing on tools for automating the management of scopes of work.
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Data and Measurement
Insight Briefs January 15, 2019This Insight Brief discusses how marketers can capitalize on data to develop and exercise new capabilities and to discerningly assess their performance, all while remaining compliant with the relevant regulations.
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Going Beyond Brand Marketing at Boxed
Event Recaps January 15, 2019Boxed, a wholesale retailer of bulk items, uses online and mobile-driven platforms to stand out from its storefront warehouse competitors.
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Moet-Hennessy Stays Top of Mind
Event Recaps January 15, 2019For hundreds of years Moet & Chandon and Hennessey have been two of the top champagne and cognac brands in the world. In this session, Giles Woodyer, Brand Strategy – Moet-Hennessey, will share how they are able to keep these storied brands fresh, exciting and top of mind for consumers.
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Quick Bits for the Week of January 14, 2019
Trends and Technology January 14, 2019What marketers need to know this week: Arby’s launches a subscription service, BMW recycles old ads, and more.
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A Classic Brand Freshly Brewed
Trends and Technology January 9, 2019Dunkin' Brands CMO Tony Weisman discusses the rebrand set to keep Dunkin' running well into the future.
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Five Ways to Rebuild Customer Trust in the Post-Trust Era
Webinar Rewinds January 9, 2019Drawing upon research from his new book, Savvy — Navigating Fake Companies, Fake Leaders and Fake News in the Post-Trust Era, Shiv Singh outlined how trust in brands is under stress and what you can do about that.
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Optimizing First-Party Data for Your B2B Marketing Campaign
Webinar Rewinds January 9, 2019The data from your customer relationship management (CRM) system is only as good as the data it contains. Avoid the potential pitfalls and learn how you can apply your most valuable marketing asset, first-party data.
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2019 Kickoff: Keeping Your Ads Less Controversial than the NFL and Oscars
Webinar Rewinds January 8, 2019Michael Isselin, associate at Reed Smith LLP, provided an overview of issues to consider when marketing around upcoming events like the Super Bowl and award show season.
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Quick Bits for the Week of January 7, 2019
Trends and Technology January 7, 2019What marketers need to know this week: Chipotle caters to trendy lifestyle diets, traditional media properties took a hit in 2018, and more.
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Next-Generation TV White Paper
Leading Edge January 4, 2019In this report get an overview of the existing television landscape and a recommended approach for cultivating continued innovation in the ecosystem.
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The Data-Centric Organization 2018
Leading Edge January 4, 2019U.S. firms remain intensely focused on leveraging data across marketing, media, and commerce functions — but see obstacles to achieving true “data centricity.”
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Attribution and the Empowered Marketer: A DMA Whitepaper
Leading Edge January 3, 2019Learn why attribution has become a fundamental organizational priority across most marketing organizations.
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