All MKC Content
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Virtual Events: Building a Hybrid Event Model
Conference Session Videos February 17, 2021In this video, City Rescue Mission shares how it transformed its in-person gala into an intimate hybrid event that delighted its donors and attracted new audiences.
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Virtual Events: Building a Hybrid Event Model
Event Recaps February 17, 2021In this session, City Rescue Mission shares how it transformed its in-person gala into an intimate hybrid event that delighted its donors and attracted new audiences.
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Martech Procurement Resources for Your Legal and Procurement Teams
Webinar Rewinds February 16, 2021Marketing technology has been identified as an essential component of helping marketers manage business transformation. In this webinar, learn about new tools that can help secure substantially better value out of your martech investment, drive growth, and eliminate waste.
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Turning the Page on Content Marketing
Trends and Technology February 12, 2021Unlike the campaign-to-campaign mode of traditional brand advertising, content marketing requires brands to constantly refine their storytelling efforts and strategize for the long haul.
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ANA Media Leadership Industry Update
Event Recaps February 11, 2021ANA Media Leadership Committee members will have an opportunity to hear the latest updates on important media industry initiatives including: Initial findings from ANA KPI Survey GARM Cross-Media Measurement (XMM) PRAM Launch of Media Leadership Growth Council
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Cancer Won't Wait: Using Media Exposure Data To Attribute 1st Party Conversions For Closed Loop Reporting
Event Recaps February 11, 2021Reaching the right target audiences at the right time during a global pandemic can be challenging. Cancer Treatment Centers of America (CTCA) needed to reach prospective patients by providing them with information regarding cancer-only hospitals in their region. Learn how CTCA launched a nationwide OTT/CTV campaign to inform patients of facilities available for treatment, resulting in a cost per conversion of 60% lower than the campaign target.
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How to Incorporate Safety Mitigation into Events
Partner Content February 11, 2021It’s imperative that event professionals innovate how they approach event planning and proactively open the lines of communication with exhibitors and attendees, creating a transparent workflow so safety mitigation needs are met with confidence.
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Innovations in TV/Video Attribution: Opportunities and Challenges
Event Recaps February 11, 2021Speakers from Sequent Partners, Roku, and Walmart discussed the opportunities and challenges to improve TV execution from the advertiser, publisher, industry, and analyst point of view.
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Inside PUMA’s Influencer Partnership with Dua Lipa
Event Recaps February 11, 2021PUMA has tapped global pop star Dua Lipa as its new brand ambassador. PUMA discussed how the athletic brand is channeling the influential power of a celebrity to make an impact with consumers.
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The Diversity of Curls and Developing Authentic Multicultural Influencer Marketing
Event Recaps February 11, 2021Maui Moisture set out to show the world that curly hair comes in all shapes, sizes, and colors and not one level of moisture fits all with its “Diversity of Curls” campaign and the creation of the Maui Moisture Curl Squad.
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A Marketer’s Blueprint for the Future: Capabilities to Survive and Thrive in a Dynamic Marketplace
Webinar Rewinds February 10, 2021In this webinar, learn about the results of a study conducted with CMOs and senior marketing leaders across North America to gain insight into where the marketing landscape is headed and the capabilities that will drive this future.
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Climate Change: Measuring the Impact of Your Plate
Event Recaps February 10, 2021Launched in 2020 by World Resources Institute, Cool Food Meals at Panera help measure the impact of your plate but has also created a platform for meaningful consumer engagement.
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Creating Awesome Brand Experiences During COVID-19
Event Recaps February 10, 2021Beauty company EOS explained how it strove to provide positive brand experiences during a period that for many was filled with turbulence and insecurity.
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How to Optimize Global Production Shoots and Local Markets
ASK Answers February 10, 2021ANA’s Ask the Expert research service answers the question, “How do I set up and consolidate my global production shoots? How can I incentivize local markets to adapt global campaign and content?"
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Identity Resolution: Dustin Raney — Acxiom
Soundbites February 10, 2021Dustin Raney, Senior Manager of Products at Acxiom, talks about how advertisers can get an objective analysis of their media buys across all platforms.
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Identity Resolution: Kyle Hollaway — Acxiom
Soundbites February 10, 2021Kyle Hollaway, Vice President and Head of Global Identity at Acxiom, discusses the issues advertisers face over consumer privacy and personal identifiable information (PII).
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The Lowe’s Approach to Navigating Today’s Data and Measurement Landscape
Webinar Rewinds February 10, 2021Over the last 18 months, Lowe’s has been designing the organization of the future to maximize the customer experience. Learn how the company’s iterative approach and agile mentality has allowed them to adapt to a marketing environment that will continue to evolve in the coming months.
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Two Good: Becoming a Successful Vote with Your Dollar Brand
Event Recaps February 10, 2021Learn how Danone evolved/is evolving Two Good from a successful product launch into a true Vote with Your Dollar brand, through launching first-of-a-kind actions in the world of CPG.
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Mastercard: Automating Data Collection and Reporting Via AI Technology
Event Recaps February 9, 2021Mastercard shared how cloud-based AI platform Prodigy was implemented, and how aggregating global production data and analyzing for actionable strategic insights help deliver on corporate marketing efficiency initiatives.
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Shutterstock: The Future of Digital Creative Production
Event Recaps February 9, 2021Flo Lau, creative director at Shutterstock, discussed the digital production challenges of the COVID-19 pandemic and the innovative ways creators are leveraging stock imagery and footage to reflect the authenticity of original content.
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