All MKC Content
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Going Beyond with Jeep’s Passion for Adventure
Webinar Rewinds January 13, 2021In this webinar, learn how Jeep tapped into the Winter X Games attendees’ passion for adventure with a REGGIE Award-winning ride of a lifetime without ever leaving the slopes.
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How Your Brand Can Win When You’re Being Outspent
Webinar Rewinds January 13, 2021In this webinar, Bill Durrant, President, and Talia Arnold, Head of Strategy, at Exverus Media, shared proven strategies and real-life examples for marketers who want to drive brand growth with comparably modest media budgets.
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The NASA Brand Flies High Fulfilling Agency’s Mission
Knowledge Partners January 13, 2021Even at a time when people disagree over just about anything, especially when it comes to government spending, it is estimated that 80% of Americans believe that the International Space Station is a good investment for the country.
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CCPA/CPRA Compliance
Webinar Rewinds January 12, 2021In this webinar, representatives from Venable discussed recent changes to the regulations enforcing the California Consumer Privacy Act (CCPA), where things stand with the California Privacy Rights Act (CPRA), and compliance issues surrounding both CCPA and CPRA.
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TV's Watershed Moment, with TVSquared
Marketing Futures Podcast January 12, 2021The rumors of TV's death have been greatly exaggerated. If anyone or anything had a good 2020, it was the TV in the middle of your living room. Jo Kinsella and Bob Ivins from TV Squared join the (virtual) podcast studio to talk about TV's rebirth, and why direct-to-consumer brands in particular are finding a windfall in TV advertising.
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Creative Automation: The Rise of A.I. in Digital Marketing Creative Design
Knowledge Partners January 11, 2021Learn how creative automation can liberate design teams from the routine tasks that take their focus away from being creative.
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Showing the Love for Small Businesses
Trends and Technology January 8, 2021Mailchimp's latest ad campaign draws on classic animation to help its small business customers build big ideas. Michael Mitchell, director of brand marketing at Mailchimp, calls the campaign a "love letter" to entrepreneurs making their way through the pandemic.
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Can a Pivot to Digital Bring Sales and Marketing into Better Alignment?
B2B January 6, 2021B2B marketers have made little progress in tackling some chronic problems (read: sales-and-marketing alignment) and cultivating digital revenue streams. Could the increase in digital adoption caused by the pandemic help clear some of the logjams and spur an online-first strategy once and for all?
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Digital Ad Spending and Trends in 2021: eMarketer’s Outlook
Webinar Rewinds January 6, 2021In this webinar, learn about the most important points of eMarketer's latest forecast of digital and traditional ad spending in the U.S., plus highlights from major global markets.
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Owning Game-Changing Subcategories, the Only Way to Grow
Webinar Rewinds January 6, 2021In this webinar, learn why the only way to grow (with rare exceptions) is with “must-haves” defining game-changing subcategories with a new or markedly superior customer experiences or brand relationship, an exemplar brand that positions the subcategory, and barriers to competitors.
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One Thing Marketers Can Do to Mitigate Advertising Risk
Leading Edge December 29, 2020Chances are, in 2020 your advertising budgets were slashed in response to your organization’s fiscal response to COVID-19. What is the “one thing” that marketers can do to improve the effectiveness of their advertising investment and to simultaneously mitigate risk?
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URL to IRL (In Real Life)
Partner Content December 29, 2020Attribution models are often used to gauge the potency of digital marketing campaigns and refine channel strategies, but these don’t always take customers’ real-world actions and behaviors into account. Without a view into customers’ offline activities, it’s nearly impossible to tell what’s working and what’s not. However, there are several ways to accurately measure what happens offline.
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Save Your Agency-Client Relationships from Drowning in The Pandemic Sea
Knowledge Partners December 22, 2020The pandemic has been sorely testing many advertisers’ relationships with their agencies; Agency Mania Solutions provided recommendations for shoring up these relationships.
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"Make Tet Easy Again” with ViettelPay — Challenge Accepted!
Smarties Awards December 21, 2020ViettelPay launched a cross-media campaign to promote the use of its mobile payment app during the Vietnamese holiday of Tet.
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“Bring Good Home” Mobile Advertising Campaign
Smarties Awards December 21, 2020Goodwill used geo-targeted ads to increase store visitation.
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#BlackVoicesCreate
Smarties Awards December 21, 2020Gushers and Fruit by the Foot worked to elevate the voices of Black influencers on TikTok while simultaneously striving to promote social justice through donations to the NAACP.
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#PlayApartTogether: Promoting Social Distancing
Smarties Awards December 21, 2020The gaming industry touted a campaign designed to promote compliance with measures that can help limit the spread of COVID-19.
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1 Billion Dollar Initiative for Racial Equality and Economic Mobility
Smarties Awards December 21, 2020Bank of America undertook a campaign to showcase the social good that it has been accomplishing on behalf of racial justice through a $1 billion dollar initiative.
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A Discussion with Purpose Expert Whitney Dailey
Beyond Profit Podcast December 21, 2020In this episode of Beyond Profit, host Ken Beaulieu catches up with Whitney Dailey, VP at Porter Novelli, who leads purpose marketing at the agency, to discuss its latest research and the obstacles that often prevent business executives from taking a stand on social issues.
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Amelia Island’s "Moments" Campaign
Smarties Awards December 21, 2020The Amelia Island Convention and Visitors Bureau attracted tourists to its destination using an AR ad and a chatbot.
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