All MKC Content
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Martech Procurement Resources for Marketers and Procurement Specialists
Webinar Rewinds January 21, 2021In this webinar, learn how a new suite of legal tools can help marketers secure substantially better value out of your martech investment, drive growth, and eliminate waste.
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Embarking on the Automation Journey
Knowledge Partners January 20, 2021In this piece, learn about the key components digital marketers must consider to embark on a successful marketing automation journey.
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Embracing the New Reality by Focusing on the Familiar
B2B January 20, 2021The pandemic has put pressure on B2B marketers to craft a better customer experience and build more multichannel programming. Experts suggest that the right place to start is with existing customers.
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Inspiration from Award-Winning Email Marketing Campaigns
Webinar Rewinds January 20, 2021In this webinar, learn how two prestigious 2020 ANA Email Program Award winners creatively used different techniques to improve their email marketing ROI.
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The Future of Search Marketing: What's Now. What's Next.
Webinar Rewinds January 20, 2021From marketplaces to smart speakers to augmented reality, search is becoming a marketing channel that lives throughout the customer journey. In this webinar, learn where search is going, how consumers are changing, and what marketers need to do about it to get ahead.
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Media 2020: A MediaSense Report
Knowledge Partners January 19, 2021MediaSense shares insights, informed by interviews and surveys of over 100 global marketers, to help brands adopt to the evolution of media usage and marketing technology.
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Brand Activation Legal Committee: January 2021
Event Recaps January 18, 2021For January’s meeting, attorneys from Barnes & Thornburg provided updates on recent false advertising cases, NAD matters, and FTC activity.
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Future of Programmatic Report, 2021 Edition
Research Reports January 18, 2021Programmatic media opens new doors to modern marketers seeking to spend efficiently and target with precision. The 2021 ANA Marketing Futures report on this topic curates expert perspectives and key stats, illustrating the tech’s current applications and anticipated future impact.
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#Liberty2Me
Multicultural Excellence Awards January 15, 2021#WashTheHate strove to combat anti-Asian bigotry that was inspired by the COVID-19 pandemic.
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#WashTheHate
Multicultural Excellence Awards January 15, 2021#WashTheHate strove to combat anti-Asian bigotry that was inspired by the COVID-19 pandemic.
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2020 Census
Multicultural Excellence Awards January 15, 2021The U.S. Census Bureau undertook a campaign to promote census participation among Asian-Americans.
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Alzheimer's Foundation of America
Multicultural Excellence Awards January 15, 2021The Alzheimer's Foundation of America created a coloring book to help the disease’s sufferers ease stress, improve motor skills, reconnect with family members, and reawaken memories.
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American Family Insurance Recreates King's 1963 March on D.C.
Multicultural Excellence Awards January 15, 2021American Family Insurance created a virtual reality experience and complementary educational program to celebrate the Civil Rights Movement of the past and inspire activists of today.
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AT&T DIRECTV
Multicultural Excellence Awards January 15, 2021AT&T created culturally relevant ads for Japanese, Korean, and Filipino immigrants while maintaining alignment with the brand’s general market presence.
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Big Brother Big Sister of Middle Tennessee
Multicultural Excellence Awards January 15, 2021Big Brother Big Sister of Middle Tennessee, a mentorship-based organization, attracted African-American men with a print ad campaign.
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Celebrating Mexican Heritage Through Music
Multicultural Excellence Awards January 15, 2021Beer brand Tecate created a music video aimed at increasing brand affinity among Mexican-American drinkers.
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Crayola Colors of the World Skin Tone Crayons
Multicultural Excellence Awards January 15, 2021Crayola’s the Colors of the World crayons feature 24 specially formulated colors representing over 40 global skin tones.
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Dove
Multicultural Excellence Awards January 15, 2021Dove embarked on an advocacy mission to create a more equitable and inclusive experience for Black people through the advancement of anti-hair discrimination legislation, known as The CROWN Act ("Creating a Respectful and Open World for Natural Hair").
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Gillette
Multicultural Excellence Awards January 15, 2021To launch TREO in retailers across the U.S., Gillette took a 360 approach and created a series of videos, telling stories of caregivers and their loved ones as a way to celebrate them.
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Gillette Treo
Multicultural Excellence Awards January 15, 2021Print allowed Gillete to reach both individuals caring for their own loved ones and professional caregivers who were difficult to reach through other channels.
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