All MKC Content
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Seven Behaviors That Set the Best Client-Agency Relationships Apart
Knowledge Partners January 28, 2021Today’s business environment is radically different to that of ten years ago, and the pace of change has increased exponentially within the last year. Find out what these changes mean.
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The Opportunity for Influencer Marketing within Retail Media Networks
Partner Content January 28, 2021User-generated content can grab consumers’ attention and orient their path through a highly fragmented online journey.
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Brands Step Up Their Sustainability Efforts
Trends and Technology January 27, 2021Brands ranging from P&G to PepsiCo are rolling out various initiatives to tackle issues such as climate change and environmental waste across several touchpoints, including product development, packaging, and raw material sourcing.
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How the Rock & Roll Hall of Fame Changed Its Tune in Digital
Webinar Rewinds January 27, 2021In this webinar, the RockHall.com team shared key takeaways and considerations for nonprofit organizations looking to embark on their own digital transformation journeys in 2021 and beyond.
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How to Optimize Your Supply Path in 15 Minutes
Webinar Rewinds January 27, 2021In this webinar, Dan Greenberg, Founder and CEO at Sharethrough, demystified Supply Path Optimization (SPO) and offered tips and tricks to leverage the supply sources that bring you differentiation and value.
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Q3 2020 Video Benchmarks Report
Knowledge Partners January 27, 2021Metrics from Extreme Reach’s AdBridge platform for Q3 2020 show the stability of CTV’s share of impressions and the continued dominance of 30-second ads.
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2021 Trends: Key Considerations for B2B Marketers
Knowledge Partners January 26, 2021In this e-book, Merkle shares the biggest trends in B2B marketing in 2021.
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CES 2021 Lessons for Marketers: Disruption Is about Radical Empathy, Not Just Technology
Knowledge Partners January 26, 2021In this article, dentsu discusses the importance of using empathy to drive innovation.
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Diverse Suppliers for Marketing and Advertising
Event Recaps January 26, 2021Finding diverse suppliers for marketing and advertising services is a challenge. When ANA issued its report in May, we committed to a deeper dive into supplier diversity, and specifically promised to curate a list of diverse suppliers that work in our industry. In June, our initial list of certified diverse suppliers was released. Also in June, ANA/AIMM, published an open letter titled, “ANA/AIMM Commitment to Equality, Inclusion, and Systemic Change.” The letter called for the development of an equitable creative supply chain through strategic investments in agencies, broadcasters, suppliers, and producers owned or run by Black, Hispanic, Asian, Indigenous, and LGBTQ+ people, and people with disabilities. In December, the most recent list of Certified Diverse Suppliers for Marketing and Advertising was issued, totaling 186 companies. This session will provide an update on our initiative to identify diverse suppliers for marketing and advertising.
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How a Consulting Firm Adopted ABM
Conference Session Videos January 26, 2021In this video, the consulting firm West Monroe shared its experience adopting ABM, providing an overview of the methodology and an example of a hypothetical customer journey.
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How a Consulting Firm Adopted ABM
Event Recaps January 26, 2021The consulting firm West Monroe shared its experience adopting ABM, providing an overview of the methodology and an example of a hypothetical customer journey.
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Supplier Diversity: A Call to Action
Event Recaps January 26, 2021Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”
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The Power of Supplier Diversity
Event Recaps January 26, 2021Supplier diversity is part of the “trifecta,” alongside diversity and inclusion and multicultural marketing. According to a recent ANA report, 75 percent of members have a supplier diversity strategy for the organization overall; 40 percent have a supplier diversity strategy specifically for marketing/advertising. This report is unique given its perspective on marketing, which may be the last uncharted territory for supplier diversity professionals. It provides an understanding of the benefits, challenges, spend, goals, and measurement of supplier diversity.
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Artificial Intelligence Report, 2021 Edition
Research Reports January 25, 2021Artificial Intelligence (AI) is on its way to becoming inextricably linked to the technology that powers marketing platforms, systems, and decision-making. This report lays out what marketers need to know about its current applications and anticipated effects on the industry.
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Behind the Campaign: Inner Nature
Research Reports January 25, 2021Natural beauty brand Weleda turned around declining sales in the North American market by leveraging influencer content and robust consumer data for its “Inner Nature” campaign.
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How Purpose Evolved in 2020, with Jeff Fromm
Beyond Profit Podcast January 25, 2021While many of us would like to erase 2020 from our memory banks, the world did see a greater focus from brands to become more purposeful.In this episode of Beyond Profit, host Ken Beaulieu discusses the year that was with Jeff Fromm, author of The Purpose Advantage.
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Road Racing Reimagined
Event Recaps January 25, 2021In these uncertain times, New York Road Runners (NYRR) has continued to provide new opportunities and value to its runners, sponsors, and partners through its emerging platforms, increased connectivity, and brand building.
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The Effect on Sponsorship After the Pandemic
Event Recaps January 25, 2021Nestlé USA discussed how both the pandemic and the "rush" to digital properties has fundamentally changed the brand's expectations of their sponsorship and partnership marketing efforts.
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Automating Tasks and Processes in Campaign Management
Knowledge Partners January 23, 2021In this piece on marketing automation, learn the importance of looking at your organization holistically and establishing a well-defined future state before embarking on an automation journey.
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CES 2021 Lessons for Marketers: Adapting to Current Behavior Is the Best Start to Altering It
Knowledge Partners January 22, 2021In this article, dentsu examined different brands are integrating new technology to adapt to evolving consumer behaviors.
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