All MKC Content
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One Thing Marketers Can Do to Mitigate Advertising Risk
Leading Edge December 29, 2020Chances are, in 2020 your advertising budgets were slashed in response to your organization’s fiscal response to COVID-19. What is the “one thing” that marketers can do to improve the effectiveness of their advertising investment and to simultaneously mitigate risk?
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URL to IRL (In Real Life)
Partner Content December 29, 2020Attribution models are often used to gauge the potency of digital marketing campaigns and refine channel strategies, but these don’t always take customers’ real-world actions and behaviors into account. Without a view into customers’ offline activities, it’s nearly impossible to tell what’s working and what’s not. However, there are several ways to accurately measure what happens offline.
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Save Your Agency-Client Relationships from Drowning in The Pandemic Sea
Knowledge Partners December 22, 2020The pandemic has been sorely testing many advertisers’ relationships with their agencies; Agency Mania Solutions provided recommendations for shoring up these relationships.
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"Make Tet Easy Again” with ViettelPay — Challenge Accepted!
Smarties Awards December 21, 2020ViettelPay launched a cross-media campaign to promote the use of its mobile payment app during the Vietnamese holiday of Tet.
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“Bring Good Home” Mobile Advertising Campaign
Smarties Awards December 21, 2020Goodwill used geo-targeted ads to increase store visitation.
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#BlackVoicesCreate
Smarties Awards December 21, 2020Gushers and Fruit by the Foot worked to elevate the voices of Black influencers on TikTok while simultaneously striving to promote social justice through donations to the NAACP.
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#PlayApartTogether: Promoting Social Distancing
Smarties Awards December 21, 2020The gaming industry touted a campaign designed to promote compliance with measures that can help limit the spread of COVID-19.
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1 Billion Dollar Initiative for Racial Equality and Economic Mobility
Smarties Awards December 21, 2020Bank of America undertook a campaign to showcase the social good that it has been accomplishing on behalf of racial justice through a $1 billion dollar initiative.
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A Discussion with Purpose Expert Whitney Dailey
Beyond Profit Podcast December 21, 2020In this episode of Beyond Profit, host Ken Beaulieu catches up with Whitney Dailey, VP at Porter Novelli, who leads purpose marketing at the agency, to discuss its latest research and the obstacles that often prevent business executives from taking a stand on social issues.
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Amelia Island’s "Moments" Campaign
Smarties Awards December 21, 2020The Amelia Island Convention and Visitors Bureau attracted tourists to its destination using an AR ad and a chatbot.
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An Appreciation Like No Other from Vsmart
Smarties Awards December 21, 2020Vietnamese technology brand Vsmart launched its first brand-building campaign to increase brand awareness and reach more Vietnamese consumers.
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Axess — OK, Google. I'm Feeling Lucky
Smarties Awards December 21, 2020The “I’m Feeling Lucky” campaign used Google Search Ads in a creative way to sell credit cards, increase Akbank’s new customer base, and strengthen its total share in the credit card competition among other banks in Turkey.
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Bank the Way You Live by UnionBank
Smarties Awards December 21, 2020At a time when banking operations were limited, UnionBank took the opportunity to leverage the massive uplift in mobile gaming among its target audience and strengthened its position as a 24/7 digital bank in the country.
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Be Unstoppable #WithALittleHelp from Google
Smarties Awards December 21, 2020To be seen as one of the world’s most helpful brands and ultimately drive product usage and lead to a powerful conversation that resonated across India, Google launched “Be Unstoppable.”
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Berocca — Get Supercharged at 2pm
Smarties Awards December 21, 2020Vitamin supplement Berocca launched a campaign to reposition itself, bringing the brand into a new territory where it’s not only just a health assistant but also an energy booster that increases productivity.
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Biti’s Hunter Canvas of Pride
Smarties Awards December 21, 2020Sneaker brand Biti’s Hunter spread optimism during the COVID-19 pandemic by evoking a sense of pride and stoicism in Vietnam through #ProudlyMadeInVietnam stories.
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Biti’s Hunter Street: The First #ProudlyMadeInVietnam
Smarties Awards December 21, 2020Sneaker brand Biti’s Hunter spread optimism during the COVID-19 pandemic by evoking a sense of pride and stoicism in Vietnam through #ProudlyMadeInVietnam stories.
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Blueair Pollution Alert System
Smarties Awards December 21, 2020Unilever India’s newly acquired Swedish air purifier brand, Blueair, wanted to build awareness and consideration in India.
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Bringing the World #TogetherInTravel
Smarties Awards December 21, 2020To be seen as one of the world’s most helpful brands and ultimately drive product usage and lead to a powerful conversation that resonated across India, Google launched “Be Unstoppable.”
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Bugados no Gloob
Smarties Awards December 21, 2020Brazilian TV channel Gloob produced its first Brazilian sitcom, Bugados, inspired by the world of gaming.
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