All MKC Content

The Global CMO Growth Council provided a progress report for Q1 2021 for each of its four Growth Priorities.

The Prying Eyes integrated marketing campaign boosted sales of Norton 360.

LifeStyles Condoms used a stock-market-inspired, e-commerce platform to create value for customers, inspiring them to provide their email address and phone number for future communication.

In the context of the Pan American and Parapan American Games, Cemento Sol and the Municipality of Lima worked on a campaign in which the Mayor of Lima spent a day in a wheelchair, leading to the construction of ramps and accesses for people with disabilities.

QBE Insurance partnered with the AFL’s Sydney Swans to build a platform where fans could create a personalized short film highlighting their relationship with the football club, demonstrating how the company treats its clients like individuals instead of consumer.

Visit Faroe Islands created the first virtual remote-controlled tourism experience to support travelers amid global lockdowns.

Sino Real Estate Agency combined shopping, gaming, and social media to create Hong Kong’s first multi-mall, gamified and socialized loyalty program.

ScottsMiracle-Gro took a personified approach to lawn care to encourage its customers to adopt its online subscription based lawn care service.

Pampers transformed from an old-fashioned functional brand to one that truly connected with modern moms through #ShareTheLove — a social campaign functioning to support and celebrate new moms.

Brand development company, Signal Theory, created an augmented reality (AR) infused holiday mailer to communicate its gratitude to clients and partners, and illustrate its digital capabilities.

EL PAÍS responded to the decline in print by convincing customers to subscribe to a digital subscription for content they previously accessed for free. The company compelled its readers to adopt its subscription model with a multimedia execution that integrated real sounds and images into its digital experiences.

Iroquois Healthcare Association used multiple social media platforms to identify and recruit potential long-term caregivers.

Liseberg, a popular Swedish amusement park, used influencers to generate interest in its Halloween attractions.

Go Banana created a QR code-driven campaign to drive candy sales in Sweden during Halloween.

Amid the rapid growth of connected TV (CTV), marketers are already seeing evidence of fraudsters moving in fast to take advantage of the medium. Ensuring an appropriate industry response and establishing a dialogue regarding fraud in CTV is vital for publishers, tech companies, and advertisers. After all, CTV’s share of media consumption is only going to grow.

Four nonprofits came together in Buenos Aires to combat homelessness and prison recidivism during the COVID-19 pandemic.

Two leading retailers in Peru partnered together to help reduce the risk of holiday electrical fires in this award-winning case study.

Colombia’s National Library created an innovative Tinder campaign to bring readers back to the library.

Mark Kaline, SVP, Data and Analytics at the ANA, and Chris Karpenko, Executive Director, Brand Marketing at USPS, welcomed attendees to the ANA’s 91st International Echo Awards.

Peruvian building company Maestro rewrote the lyrics to a popular song to convey empathy with the social unrest being experienced by many in the country.