Marketing Knowledge Center
Industry-best content to drive business decisions.
What's New
Leading Edge
#NoSabo Kids: A Latino Gen Z Movement 200 Years in the Making
In recent years, a curious trend has gained momentum among Hispanic gen Zers: the #NoSabo Kid movement. It has manifested primarily on social media platforms, namely TikTok and Instagram — and it has gained the attention of mainstream news outlets nationwide.
Partner Content
The Pitfalls of Performance Obsession in CTV Advertising
By focusing too heavily on immediate outcomes, marketers risk missing out on CTV's broader, long-term advantages.
Podcast Clips
This Is Why Nonprofits Should Focus Marketing Dollars on “Movement Building”
What is “movement building” and can it be the key to reshaping how nonprofits think about marketing investments? Venture Leadership Collective’s Aila Malik thinks so.
Marketing and Gender Equality
How can brands level up their portrayals of women to ensure gender equality?
Customer Journey Maps
How can I utilize customer journey maps to best connect with consumers?
Abbott Revolutionizes Traditional Trade in Vietnam with a Data Program to Assist Retailers
Abbott created a data-collection program that gave retailers in Vietnam the power of first-party data analysis normally the province of large and sophisticated organizations.
adidas Shares Local Flavor with Sneakerheads
adidas co-branded a new shoe in partnership with a legendary Dubai restaurant.
adidas’ "Running While Black" Docuseries Shows What True Commitment to Positive Change Looks Like
In the wake of Ahmaud Arbery’s heinous murder, adidas created a three-part docuseries meant to shine a light on dangers and discrimination Black individuals face while performing simple activities like running.
The ANA Global CMO Growth Council Position on Generative AI — November 2024
The CMOs of the ANA Global CMO Growth Council community have steered the development of a common set of principles and guidance to help ensure that AI-based initiatives create value without harmful unintended consequences. The initial draft is available now for review and comment.
Global CMO Growth Council Inclusive and Sustainable Marketing Working Team Case Studies
These case studies, developed by the Inclusive & Sustainable Marketing Working Team of the Global CMO Growth Council, are designed to illustrate the bottom-and-top-line impact that can be achieved by marketing that centers on sustainability and inclusivity.
Global CMO Growth Council Leadership Assembly at Cannes LIONS 2024: Topline Recap and Key Takeaways
For the seventh consecutive year, the Global CMO Growth Council convened its leadership community at the Cannes Lions International Festival of Creativity. This pivotal forum brought together CMOs from top brands around the world to share progress and prioritize leadership initiatives for the remainder of 2024.
The Power of Influencer Marketing
Influencer marketing is quickly becoming an essential digital strategy for identifying, engaging, and cultivating new audiences. In this session, take a deep dive into how to build loyal followers, activists, and donors to your mission through association with people they believe and trust.
At Anthropologie, It’s About the Journey Not Destination
Learn how Anthropologie has use the combination of great customer engagement, loyalty, and in-store experiences to create an environment where great customer data meets great customer feedback.
Building the College Ave Brand Through Creator Content: How This Growing Lender Enrolls a Narrow Audience Through a Small Window
In just 10 years, College Ave has become the second largest student lender in the United States. Learn why a big part of their success is investing in authentic content and storytelling — a critical part of their marketing mix since they launched in 2014.
Making Holiday Shopping Season Count
Think With Google shares how understanding four holiday shopper mindsets — deliberate, deal-seeking, determined, and devoted — will help marketers connect with customers throughout the season.
System 1 Thinking: Why It Matters for Your Brand Strategy
Brandtrust founder Daryl Travis explains why brands can’t overlook consumers’ “nonconscious” behaviors.
The Top 15 Agencies in the World by 2023 Revenue
Every year, Agency Mania Solutions presents a visual of the top 15 agencies in the world by revenue.
The Frequency with Which Different Age Groups Check Their Mail, Charted
The United States Postal Service (USPS) breaks down how often millennials and baby boomers, as well as members of generation X and generation Z check their physical mail.
The Past and Future Growth of Retail Media Ad Spend
Macquarie US Equity Research charts the growth of retail media ad spending since 2014 and forecasts its future growth all the way out to 2029.
Comparing Project Management Tools
Grant Thornton breaks down the capabilities of the project management tools Wrike, Asana, Mavenlink, and ADO (Azure DevOps) as they apply to marketing operations.
ABM Account Plan Canvas 2025
Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.
Advertising Calendar and Budget Template 2025
Use this to organize your advertising campaigns. Track media types, due dates, and budget info.
Agile Content Marketing Calendar 2025
Use this calendar template to keep track of your content marketing efforts through an agile approach.
Blog Post Syndication Calendar 2025
A report to track editorial calendar opportunities and their associated deadlines.
Ultimate Playbook for Data Clean Rooms
Data clean rooms provide companies a secure and controlled environment to bring data together in a collaboration exercise for an analysis of a consolidated data set. Data clean rooms have a long way to go until they reach mass adoption by client-side marketing companies. This playbook is intended to close this gap.
Inclusive Marketing Excellence: Award-Winning Case Studies
This case study book provides a tool to help ANA members understand how to drive growth in a number of diverse category segments. It draws from the top work in the Multicultural Excellence, REGGIE, In-House Excellence, and B2 Awards.
Sustainability in Media Planning: How Brands Can Start Reducing Carbon Emissions in Advertising
The ANA's Media & Measurement Leadership Council, an activist group of brand advertiser's chief media and research officers, and Scope3 share practical studies and examples of how and where marketers can make sustainable advertising a reality through their influence in the ecosystem.
Training Takeaways
Get smarter at a glance with career-critical insights drawn from expert-led trainings.
Eight Tips for Aligning MarTech with Strategy
Integrating marketing technology (MarTech) with marketing strategies is the deliberate alignment of your technology resources with your marketing objectives and the specific actions planned to accomplish those objectives. To achieve this integration, consider eight tips, drawn from the ANA’s on-demand training course, “Introduction to MarTech.”
Four Tips for Discovering and Distilling the Insights Necessary for a MarTech Assessment
Learn how to uncover your organization’s MarTech needs and challenges while aligning with key stakeholders.
Four Tips for an Effective MarTech Business Case
Learn the four key communication objectives, which, if followed, will give your MarTech business case clarity and earn it a receptive audience.
Videos
A library of ANA on-demand conference sessions and highlights, webinars, podcasts, and original video content.
Explore ANA Content Channels
Blogs
Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.
Marketing Futures
With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.
ANA Magazine
Find coverage specific to B2B, B2C, and social impact; get expert insights from content partners; and have fun with our weekly marketing news quiz.
Podcasts
Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.