Comcast Advertising: What Does 'Good' Look Like in the Modern TV Landscape? | ANA

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What Does 'Good' Look Like in the Modern TV Landscape?

Harnessing the power of data, media, and technology to build brands

Advertisers have known for years now that good creative is not enough; it is critical to have a holistic approach to advertising that balances good data, media, and technology. But what does "good" look like in a complex and ever-changing advertising landscape?