Kantar: The Challenges and Opportunities of Inclusive Marketing in a Polarized Context | ANA

PARTNER CONTRIBUTION

The Challenges and Opportunities of Inclusive Marketing in a Polarized Context

How inclusive brands can mitigate risk and thrive by embracing their role, representation, and resonance

Despite evidentiary support that inclusion efforts lead to actual growth, the reality of the U.S. landscape today still poses inevitable risk. But mitigation is possible if brands can fully embrace inclusion tactics across three areas: role, representation, and resonance.