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Using the 80/20 Rule to Drive Successful Innovation
How a mix of the familiar and the new can help convince consumers it's time to buy
Marketing success lies in making innovation feel familiar while still offering something new. The ideal formula for successful innovation is to ensure that a product is 80 percent familiar and 20 percent new. So how, then, do the best product developers and marketers achieve this balance of novelty and familiarity?
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