USPS: The Secret to Actionable, Attention-Grabbing Campaigns | ANA

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The Secret to Actionable, Attention-Grabbing Campaigns

How innovative marketers create omnichannel campaigns that break through the noise and capture customer attention with direct mail

To create eye-catching, memorable campaigns that customers will actually interact with, the savviest marketers are thinking outside the box — moving away from the digital-first playbook in favor of an omnichannel strategy that incorporates both digital and offline efforts.