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Social Impact

  • A Program That Chipotle Can Really Sink Its Teeth Into

    Social Impact   March 20, 2023  

    When Chipotle CMO Chris Brandt met with some of the founders of The Farmlink Project, which connects farmers to food banks to deliver food to people in need, he didn't have to think too long about starting a partnership with the nonprofit. After helping to get the word out via several marketing vehicles in the past few years, Chipotle has lived its brand mission and continues to provide the nonprofit with invaluable support.

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  • Dreaming Fearlessly

    Social Impact   February 27, 2023  

    In December 2022, TIME and American Family Insurance bestowed their first "Dreamer of the Year" award on Donnel Baird, founder and CEO of BlocPower, a national climate technology company focused on "greening" aging urban buildings. The partnership tied nicely to American Family's tagline, "Insure Carefully, Dream Fearlessly," and was a perfect example of leading with purpose.

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  • Inspiring the Differently Abled to Move

    Social Impact   December 5, 2022  

    To foster inclusivity and representation across the fitness industry among people with disabilities, the personal care brand Degree created the #TrainersforHire platform. The B2 Award-winning platform provides fitness brands with a repository of qualified differently abled trainers and educational resources to make fitness centers more accessible.

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  • Puppies with a Purpose Scores for New York Islanders

    Social Impact   August 22, 2022  

    The New York Islanders wanted to take its relationship with the Guide Dog Foundation to a higher level, so the National Hockey League team created Puppies with a Purpose. The program, now in its third year, provides funding and training for puppies that are eventually partnered with people who are blind or visually impaired. Throughout the training process the pups get to mingle with fans at games and community-related events, which is crucial for the development of guide dogs.

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  • Connecting to Gen Z Purposefully

    Social Impact   June 20, 2022  

    An environmental activist, social entrepreneur, and artist, 22-year-old Maya Penn has already launched a sustainable fashion brand and a related nonprofit organization, among other noteworthy accomplishments. She shares her perspective on how brands can best weave purpose into their business and speak to the concerns of gen Z.

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  • Dedicated to Life-Changing Work

    Social Impact   May 23, 2022  

    Easterseals’ Tyler Hall, recipient of the 2022 ANA Nonprofit Federation Rising Leader Award, is highly regarded for his good trouble, generosity, and grit, as well as for his data-driven fundraising practices. In this Q&A, Hall shares his professional journey and the lessons learned along the way.

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  • Marketing with Purpose

    Social Impact   February 28, 2022  

    Brands and organizations can appeal to much more diverse and wider audiences, thanks to a new online platform offered by Microsoft Advertising. The program consists of nearly 40 business attributes based on research showing what is most important to people in building trust with brands.

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  • Toys for Tots Broadens Its Impact

    Social Impact   January 17, 2022  

    The venerable Toys for Tots program, run by the United States Marine Corps Reserve since 1947, launched an initiative with the Marine Toys for Tots Foundation to provide toys, books, and other gifts to Afghan children who have been granted asylum in the U.S. The aim is to offer some comfort and hope to these young refugees as they adjust to their new lives.

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  • Ice Cream Topped with Activism

    Social Impact   January 10, 2022  

    As head of global activism strategy, Christopher Miller advances numerous social causes to grow the Ben & Jerry's brand.

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  • Committed to Empowering Breast Cancer Survivors

    Social Impact   December 20, 2021  

    Led by Faye Nelson, the nonprofit Casting for Recovery provides women a therapeutic technique to aid their recovery from breast cancer.

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  • ANA Nonprofit Journal Fall 2021

    Social Impact   December 14, 2021  

    The Fall 2021 Issue of the ANA Nonprofit Journey features an interview with CEO Yael Eckstein, stories of nonprofits stepping up during the darkest days of the pandemic, and tips for digital fundraising.

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  • Constructive Capitalism

    Social Impact   November 22, 2021  

    Through activism, home-grown fair trade supply chains, and organic products, soapmaker Dr. Bronner’s stays true to its founder’s legacy.

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  • A Legacy of Leadership

    Social Impact   October 20, 2021  

    Five questions for Yael Eckstein, president and CEO of the International Fellowship of Christians and Jews (The Fellowship), 2021 Nonprofit Organization of the Year.

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  • For Love of Fundraising

    Social Impact   October 20, 2021  

    This year, three giants of nonprofit fundraising — and past winners of the Max Hart Nonprofit Achievement Award — retired. Larry May (2007 winner), Kelly B. Browning (2008), and Susan Loth (2017), who exemplified the professionalism, leadership, and innovation throughout their careers, share insights on their remarkable journeys and offer some advice to the next generation of nonprofit leaders.

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  • How to Win Back Lapsed Donors

    Social Impact   October 20, 2021  

    From communicating more frequently to using marketing tactics that inform and connect to getting back to basics, it takes an all-out effort to prevent valuable donors from lapsing.

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  • On the Front Lines of Change

    Social Impact   October 20, 2021  

    Philanthropy plays a key role in the fight for gender equality and bringing an end to structural racism. But more than ever, with challenges at every corner of society, these organizations are taking broader actions to step up their game.

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  • Stepping Up

    Social Impact   October 20, 2021  

    The COVID-19 pandemic has given nonprofits an opportunity to think creatively about how they can engage donors. Fundraisers share the challenges they faced, the strategies used to overcome them, and the lessons they learned.

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  • A Recipe for Employment

    Social Impact   October 18, 2021  

    Determined to put the company's unique hiring model on the map and increase job opportunities for people facing employment barriers, Greyston Bakery CEO Joseph Kenner is breaking down barriers and driving change.

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  • Fashioning a New Market

    Social Impact   August 23, 2021  

    Mindy Scheier initially met resistance from fashion brands when she tried to convince them about the benefits of developing adaptive clothing lines. However, in just a few years she’s turned the tide, working with a growing number of companies to design clothing lines catering to people with disabilities. According to the World Bank, one billion people throughout the world have some form of disability.

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  • Putting a Stake in the Ground

    Social Impact   August 16, 2021  

    For more than a century, Bollé has built a reputation for developing high-end, quality helmets and sunglasses. Under Tove Fritzell, senior director of product and innovation, the brand will soon launch a new line of products to help minimize its environmental impact and protect the outdoors.

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