Social Impact | ANA Magazine | ANA

Social Impact

  • Providing Care and Comfort to the Homeless

    Social Impact   February 8, 2021  

    As President of the Boston Health Care for the Homeless Program, which serves more than 11,000 homeless persons annually, Dr. James O’Connell finds purpose in caring for those who are struggling to survive.

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  • Carhartt Wears Its Brand Purpose Well

    Social Impact   February 1, 2021  

    The workwear company, founded in 1889, is helping trade professionals brace for the future while at the same time helping people with assistance they need right now amid the pandemic.

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  • Marketing a Sensitive Subject

    Social Impact   December 7, 2020  

    Judy Hoffstein, CMO of Crohn’s & Colitis Foundation, talks about the nonprofit’s first PSA in several years, the importance of partnerships, and how to discuss an extremely delicate matter.

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  • Empowering the Next Generation of Leaders

    Social Impact   October 19, 2020  

    Through the Pat Tillman Foundation, Marie Tillman honors a true American hero by providing academic scholarships, professional development opportunities, and a national network to today’s budding leaders.

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  • Get Smarter on Measuring Purpose

    Social Impact   September 14, 2020  

    To unleash the power of purpose, it must be continuously measured. Here’s one way to go about it.

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  • Growing Online Giving

    Social Impact   August 3, 2020  

    Nonprofits sometimes struggle to navigate a digital landscape that can be overwhelming in its possibilities. Here is how to overcome common challenges and take online giving to the next level.

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  • How to Fundraise on a Tight Budget

    Social Impact   August 3, 2020  

    For small nonprofits with limited resources, fundraising is an especially tough task. And in the current climate, where budget slashing is the new normal, driving giving is an even more formidable challenge than ever. Here are nine strategies to help ensure success.

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  • Stepping Up Big-Time

    Social Impact   August 3, 2020  

    As the COVID-19 pandemic upended the country, many nonprofits reconfigured their marketing strategies and budgets to place a sharper focus on their missions and help people through a difficult period in inspiring ways. Here are four examples of how nonprofit organizations successfully dealt with the crisis, as well as lessons learned.

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  • The Value of Brand

    Social Impact   August 3, 2020  

    The concept of branding is not new in the nonprofit world, but it now plays a broader and more strategic role. This is most evident in beefed-up efforts to ensure a unified branding message permeates every level of the organization; achieving alignment between branding and fundraising is a big part of that.

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  • Weakening of Trust?

    Social Impact   August 3, 2020  

    With more for-profits involved in societal causes, nonprofits must re-establish trust to advance their missions.

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  • From Humble Roots to a Global Brand

    Social Impact   July 6, 2020  

    Over the past several decades, Seventh Generation has grown from a fledgling pioneer of eco-conscious home-cleaning products to a significant player in the market. At the same time, the Unilever brand takes highly vocal and visible stands on such issues as climate change and chemical ingredient disclosure.

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  • TerraCycle Changing How We Think About Waste

    Social Impact   May 4, 2020  

    “Our purpose is to eliminate the idea of waste,” says Michael Waas, global VP of brand partnerships at TerraCycle. To date, more than 202 million people have helped to collect and recycle waste through the company’s 75 recycling programs in the U.S. and 250 programs in 21 other countries.

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  • Nonprofit Community Takes Swift Action

    Social Impact   April 20, 2020  

    The novel coronavirus has spurred nonprofits to take action on several levels, including crafting new messages that both acknowledge the severity of the crisis and explain how it might impact the organization.

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  • Making Writing More Accessible

    Social Impact   April 6, 2020  

    The nonprofit 826 Valencia is making writing more accessible to kids, and in the process, giving them a voice.

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  • Changing Lives and Transforming Economies

    Social Impact   March 16, 2020  

    Their lives intertwined by fate, Jackson and Tabitha Kaguri are changing lives and transforming the economies of southwest Uganda.

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  • Operation Walk’s Gift of Mobility

    Social Impact   February 24, 2020  

    Over the past two decades, Operation Walk, a volunteer medical humanitarian organization that provides joint replacement surgeries at no cost for those in need across the globe, has operated on more than 17,000 patients in 25 countries. The man behind the successful organization, Dr. Lawrence Dorr, explains how it came about and the impact it’s having.

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  • Making Diversity a Priority

    Social Impact   February 12, 2020  

    The nonprofit sector has been talking about diversity matters for years, yet little progress has been made. Learn how ALSAC, Special Olympics, and the YMCA of the USA are moving toward diversity, inclusion, and equity.

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  • Marketing’s Call to Action

    Social Impact   February 11, 2020  

    Research conducted by the ANA Educational Foundation found that outstanding entry-level professionals simply don’t find the idea of marketing very sexy. It’s a challenge of growing importance at nonprofit organizations.

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  • A Plan to Feed 10 Billion People By 2050

    Social Impact   February 10, 2020  

    As CEO of Land O’Lakes, Beth Ford advocates for strengthening rural communities and supporting dairy farmers through agriculture technology and innovation.

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  • Finding Purpose

    Social Impact   February 10, 2020  

    Working for a nonprofit isn’t for everyone, but it can be a deeply rewarding experience. Nonprofit leaders from Ducks Unlimited, the Metropolitan Opera, United Farm Workers of America, and the Smithsonian Institution share what attracted them to the industry and keeps them inspired.

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