Social Impact

Highly trusted companies, or those with a great reputation, have a 5 percent profit advantage over companies that are not trusted, according to the Edelman Trust Barometer. Marketers and industry experts explain how to manage brand reputation to gain or maintain a competitive advantage.

The longtime business partner of Ted Turner and CEO of Ted’s Montana Grill leads efforts to champion sustainability, from pasture to plate.

After her son Pete was diagnosed with amyotrophic lateral sclerosis (ALS) in 2012, Nancy Frates leapt into action. Her advocacy efforts have helped raise more than $230 million for ALS, fund advanced research, and provide hope for a cure.

Craig Dubitsky, founder of Hello, says the oral care products company is in the love business and lives its purpose every day.

A 1991 article in SKI magazine about a blind skier changed Houston Cowan’s life and led him to launch two nonprofits, including Challenge America, which is devoted to the needs of the military community.

For more than a quarter century at Orvis, Leigh "Perk" Perkins has championed the company's support of conservation and the protection of the last great wild places.

In this exclusive Q&A with the ANA Center for Brand Purpose, Ad Council president and CEO Lisa Sherman discusses the organization’s legacy of harnessing media to tackle important social issues and what it takes to lead an effective purpose-driven campaign.

A conversation with the VP and chief sustainability officer at Owens Corning about making the world a better place.