Social Impact

Land Rover’s Defender Above and Beyond Service Awards were created to honor the return of the Defender model to the U.S. market and its long history of service to help those in need. But the program also serves as a marketing hub to assist nonprofit organizations and help them show the positive impact they have at the local level.

To help improve the lives of those struggling with addiction and mental health disorders, the nonprofit Helio Health, in partnership with the agency Mower, created the “TransformNation” campaign. It aims to change people’s mindset from helplessness to one of hope, drive action, and promote the message of community and connection.

The mission of the outdoor company Cotopaxi is to combine eco-friendly products with fair labor practices and poverty alleviation. It’s infused throughout the operation, in everything from how the company sources material for its colorful fluorescent backpacks, sweaters, jackets, and other gear to its product-design process.

Organic Valley, the largest organic dairy cooperative in the U.S., is committed to saving organic family farms and caring for people, animals, and the planet.

In 2018, footwear specialist brand KEEN eliminated the use of harmful PFCs, or perfluorocarbons, in its product line. Under the leadership of Erik Burbank, KEEN hopes to help others in the industry understand the issues around PFCs and drive awareness.

Ear Community supports individuals born with Microtia (missing or underdeveloped ears) and Atresia (absent or underdeveloped ear canals resulting in hearing loss). Driven by a dynamic mother-and-daughter duo, the nonprofit is now on the cusp of achieving one of its main goals: mandating insurance coverage for people in the Deaf and Hard of Hearing communities.

Learning how to navigate the emerging influencer-marketing landscape can be intimidating. Here are some tips to help nonprofits succeed, with insights from nonprofit leaders and industry insiders.

The savvy use of data analysis and artificial intelligence can have a significant impact on donor acquisition and retention.

Reaching the highest levels of nonprofit leadership is exceedingly rare for people of color. Here’s how four diverse nonprofit leaders overcame obstacles to reach the top and ensure diversity within their organizations.

5 questions for Angie Moore, chief individual fundraising officer for CARE and 2021 Max Hart Achievement Award recipient.

Knowing the real reasons donors give can help grow your major giving pipeline.

There are 65.2 million gen Xers in the U.S. and they love to give to causes that are important to them. Nonprofits would be wise to target what some are calling the next great giving generation.

In the Spring 2021 edition of the ANA Nonprofit Journal, learn about why nonprofits would be wise to target gen X, how social media influencers can help nonprofits reach a more engaged audience, and how four people of color pushed boundaries to achieve nonprofit leadership roles.

After graduating from college, Paul Boudreau set his sights on changing the world. And he has — in a big way — by transforming the plastics industry through biodegradable and compostable bioplastic materials.

King Arthur Baking Company, the oldest flour company in the U.S., saw flour sales increase 80 percent in 2020 compared to the previous year. Here’s how the employee-run company made it happen amid a pandemic.

Girls4Tech, a program founded in 2014 by Mastercard’s Susan Warner to inspire young girls about careers in STEM, has already far surpassed its initial goal of reaching 200,000 girls by 2020. The future looks even brighter.

As President of the Boston Health Care for the Homeless Program, which serves more than 11,000 homeless persons annually, Dr. James O’Connell finds purpose in caring for those who are struggling to survive.

The workwear company, founded in 1889, is helping trade professionals brace for the future while at the same time helping people with assistance they need right now amid the pandemic.

Judy Hoffstein, CMO of Crohn’s & Colitis Foundation, talks about the nonprofit’s first PSA in several years, the importance of partnerships, and how to discuss an extremely delicate matter.

Through the Pat Tillman Foundation, Marie Tillman honors a true American hero by providing academic scholarships, professional development opportunities, and a national network to today’s budding leaders.