Social Impact

The decline in corporate partnerships with nonprofits raises major questions for marketers: What are the challenges and barriers to forging mutually beneficial partnerships? How can negotiations be simplified? And do guaranteed partnership minimums need to be discarded? Answering those questions will be crucial for nonprofits that want to stay solvent, cultivate deeper relationships with donors, and boost their visibility.

WWF's latest ad campaign juxtaposes the detrimental effects of climate change with the 2024 Summer Olympics in Paris. The underlying message was that phenomenal athletic accomplishments aren't achieved without dedication, commitment, and hard work, the same qualities needed to tackle climate change on a global scale.

Americans donate more than $2.5 billion annually to military-related groups, but the number of such organizations has ballooned to more than 45,000, many offering specialized services ranging from yoga to equine therapy.

While the near-term economic outlook is encouraging, nonprofits need to adapt to dramatic changes in the charitable giving landscape as well as the rising challenges presented by artificial intelligence.

Augusto Carneiro, founder and chief friendship officer of Nossa Familia Coffee, says making charitable donations, encouraging volunteerism among his employees, and promoting sustainability are at the heart of the coffee brand.

As election season heats up, nonprofits will have to compete with a deluge of political advertising that leads to increased media spending and donor fatigue. While it may be tempting for nonprofits to stop fundraising altogether during such a chaotic period, it's important that they keep their momentum and use targeted messaging to spotlight how their mission makes a real difference in people's lives.

Tito's Handmade Vodka launched a number of charitable initiatives under its "Love, Tito's" umbrella, all with the goal of making the world a better place. In this interview, Taylor Berry, VP of marketing at Tito's, says if the brand can turn the focus on the nonprofits it supports, the love will come right back around to the brand.

In an increasingly challenging workplace landscape, nonprofit CEOs feel tremendous pressure to succeed, resulting in high incidences of burnout. While there are no easy solutions, there are proven ways to maintain a work-life balance.

Through sustainable business practices, nonprofit partnerships, and community involvement, three small, determined outdoor apparel companies in New Hampshire — Minus33, Burgeon Outdoor, and Terracea — are staking their claim in a robust and competitive market.

Though the fundraising environment is challenging for nonprofits, many environmental organizations have embraced new strategies and tools that help them forge the strong donor relationships necessary to bring in funds to pursue their important work.

Partnering with nonprofits can be a powerful way for companies to promote their brand purpose. But getting it right is the hard part. Ensuring the partnership is authentic is just one way for brands to better collaborate with nonprofits.

A majority of nonprofits say they now use some type of AI, but they seek more dialogue and understanding about the burgeoning technology's limitations.

Mike Tripp, group VP of Toyota Marketing at Toyota Motor North America, says it's a challenge to educate consumers on the various types of cars that are designed to reduce carbon emissions and to tell a compelling story to discerning buyers.

For many years, observers have predicted the demise of direct mail for reaching and cultivating nonprofit donors. But, according to many nonprofits and other fundraising experts, direct mail has survived — and even maintained its central role in fundraising campaigns.

ANA Nonprofit Federation award winners Amy Bobrick of ABD Direct and Tracey Burgoon of DAV took different paths to success but they are equally committed to seeing the sector grow.

Protecting winters and altering the course of global climate change is a big job, and one that's rife with challenges. But Auden Schendler, SVP at Aspen One, is not one to back down.

Launched in 2014 by founder Robert Felder, Bearbottom Clothing has made a name for itself not only for its high-quality shorts and pants but for caring for the people and communities that help produce its apparel line.

As religious charitable organizations deal with a decline in giving levels, rising costs, and other challenges, they are diversifying their income streams, expanding into digital channels, and focusing on different donors to continue their vital services.

Through its City Ratings program, the nonprofit PeopleForBikes seeks to make biking safer and more accessible to people across the U.S.

After the country emerged from a devastating pandemic, the Arthritis Foundation's defining "We Journey Together" campaign needed a jump start. That opportunity presented itself in 2023, the 75th anniversary of the foundation. Working with the agency Mower, the foundation showed the difference it can make to people living with arthritis — to great effect.