How Marketers Brace for the European Accessibility Act | ANA

How Marketers Brace for the European Accessibility Act

Many brands are ill-prepared for the law that takes effect this summer

Despite ample lead time, many brands remain ill-prepared for the European Accessibility Act, which goes into effect on June 28, 2025. Those marketers who haven't already started may need to enhance their websites and algorithms to comply with the comprehensive new law and cater to people with disabilities.