Can Spokescharacters Make People Talk More About Brands?
Duolingo, Duracell, and Instacart feature popular (and quirky) spokescharacters in new ad campaigns
Brand spokescharacters are having a renaissance as companies scramble to fuel engagement in an increasingly crowded marketplace. Whether it's enduring spokescharacters, such as the Green Giant and the Kool-Aid Man, or edgier mascots, including the Duolingo owl, brand mascots not only fuel engagement but provide some levity to consumers and additional opportunities for integrated marketing.
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