2025 ANA/AEF Future of Marketing Leadership Conference
In Partnership With Columbia University
February 12-13 | New York
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Case Studies
B2 Awards
LiuGong’s Channel Program Results in an 11 Percent Increase in Units Sold
LiuGong created the “Dig Big” channel program, leveraging dealer insights to help sell excess excavators, resulting in an 11 percent year-over-year increase in units sold and more than $40 million in total revenue.
B2 Awards
How Epiroc Used "Culture Magnets" to Attract High-Level Employees
Tasked with elevating the talent level within its U.S. offices, Epiroc crafted an authentic, multichannel campaign that showcased what a great place it is to work by featuring the testimonials of real employees, known as “culture magnets.”
B2 Awards
Cisco Creates an Immersive Training Event to Upskill Sellers
Cisco IMPACT, the company’s annual internal training event, enriched its world-class sellers’ skills and product knowledge through immersive experiences and cutting-edge trainings.
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Leading Edge
Marketing Graduates Need Jobs – This Tool Can Get Them There
Knowledge Partners
Knowledge Partners
Trailblazers of Tomorrow
VML’s Trailblazers of Tomorrow report looks at the next generation of consumers – with a special focus on Generation Alpha – and the role that social commerce plays for them.
Knowledge Partners
Thriving in a Challenging Economy
Al Collins and Eric Feige of VShift explain why now is the time for businesses to streamline and focus – while also investing in people, processes and technology.
Knowledge Partners
Is Your Retention Problem Actually a Branding Problem?
With a rapidly shifting job market, businesses are hard-pressed to figure out how to better engage and retain top talent within their organizations. Is employer branding the key to improving retention rates and ensuring a more stable staff?
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