How Marketers at SMBs Ensure They Have the Right Skillsets
Skills-based hiring can help round out teams at small- and medium-sized businesses, but the right training is crucial to retaining talent
A skills-based recruitment strategy — rather than strictly relying on education level — is an increasingly popular ingredient for small- and medium-sized businesses (SMBs) that are eager to attract, retain, and grow marketing talent. SMBs can fill in any potential knowledge gaps through training programs that take a long-term approach.
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