Half-day Virtual | Marketing Training and Professional Development

Product Innovation for CPG Brand Marketers (Virtual)

Half-day Virtual

In this workshop, you will learn about the standard innovation processes, starting with developing an innovation brief and moving from insights to ideas to prototyping and testing concepts. It will also introduce topics including human centered design, collaboration with R&D and Design, tools for validation, transition to commercialization and how to partner with innovation agencies.

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Profitable Product Audit: Unlocking New Revenue Potential with the Right Products (201) (Virtual)

Half-day Virtual

This virtual workshop builds on the best practice approaches to product (and service) offer creation taught in “Profitable Product Creation & Optimization (101)” and walks participants through an actual profitability audit. Using the tools provided, brands identify where revenue is truly being generated in their existing product line in order to develop new products that increase revenue quickly.

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Profitable Product Brief: Maximize Profitability, Drive Advocacy, and Align Marketing and Sales (301) (Virtual)

Half-day Virtual

This virtual workshop teaches participants how to approach product (and service) offer creation so that they can improve business results and successfully launch a profitable offer. Participants will learn to use the Product Brief to gain a clear perspective on whether to bring a new product to market and create new products efficiently while ensuring the highest quality, to overcome objections (create product advocates), and align marketing and sales around core product benefit messaging for improved sales results.

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Profitable Product Creation & Optimization (101) (Virtual)

Half-day Virtual

This virtual workshop uses focused exercises to build skills and teach participants how to approach product (and service) offer creation so that they can improve business results and successfully launch a profitable offer. Participants will learn proven processes to gain a clear perspective on whether to bring a new product to market and create new products efficiently while ensuring the highest quality.

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Project Management Fundamentals (Virtual)

Half-day Virtual

This workshop equips teams and cross-functional partners with the necessary skills, tools, and insights to manage projects and achieve outcomes successfully.

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Reaching Your Audience in a Post-Cookie World (Virtual)

Half-day Virtual

This workshop will explain how and why we as an industry got to this point, weigh the strategic options going forward, and empower marketers to improve their Tech, Targets, and Talent for proper adjusting in this new post-cookie world.

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Selling Creative Ideas to Marketers (Virtual)

Half-day Virtual

In this workshop, you’ll learn how to effectively sell creative ideas to clients, especially those that are innovative or difficult to grasp. The session focuses on understanding the client’s mindset, ensuring they comprehend the work, see its value in solving their problems, and feel confident that the benefits outweigh any risks.

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SEO for Everyone (Virtual Open Enrollment)

Half-day Virtual

This workshop teaches your enterprise how to develop search-centric content strategies and to weave SEO best practices into the content your teams produce every day.

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SEO for Everyone (Virtual)

Half-day Virtual

This workshop teaches your enterprise how to develop search-centric content strategies and to weave SEO best practices into the content your teams produce every day.

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Speaking Essentials for an Inspired Creative Briefing (501) (Virtual)

Half-day Virtual

This workshop brings you to an immersive “on stage” setting, where you will learn how to let go of inhibitions using the techniques of improvisation.

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Strategic Business Communications for Marketers (Virtual)

Half-day Virtual

This virtual workshop uses focused exercises to build skills and teach how to plan and clarify communication, for improved business results and/or creative outcomes.

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Strategic Customer-Centric Marketing (Virtual Open Enrollment)

Half-day Virtual

This virtual program focuses on key client responsibilities that ensure their organization becomes and remains “Customer Focused.”

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Strategic Customer-Centric Marketing (Virtual)

Half-day Virtual

This virtual program focuses on key client responsibilities that ensure their organization becomes and remains “Customer Focused”.

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Strategies for an Inspired Creative Briefing (401) (Virtual)

Half-day Virtual

This workshop develops a compelling story that gives you the building blocks for a riveting creative briefing.

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Strategies for Creative Problem Solving (Virtual Open Enrollment)

Half-day Virtual

This workshop is designed to systematically unlock the creative potential of each participant in order to solve complex problems, seize opportunities and realize profound economic success.

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Strategies for Creative Problem Solving (Virtual)

Half-day Virtual

This workshop is designed to systematically unlock the creative potential of each participant in order to solve complex problems, seize opportunities and realize profound economic success.

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Strategies to Elevate Your Content Marketing Above Competitors (301) (Virtual)

Half-day Virtual

In this virtual hands-on workshop, you learn how to measure and improve your content, build a content base, and create highly differentiated content that competitors can’t copy.

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Strategies to Maximize Your Content Marketing to Build Loyalty (401) (Virtual)

Half-day Virtual

In this virtual hands-on workshop, you learn how to get the whole company to buy in to content, promote content to attract subscribers and customers, and convert content consumers into customers.

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Successful Shopper Marketing Campaigns for the Omnichannel World (601) (Virtual)

Half-day Virtual

In this workshop, you will build upon your in-depth exposure to the 9-step Shopper Marketing Planning Process by deepening your understanding of the new omnichannel shopper profile and expected changes in behavior, and their implications on your overall Shopper Marketing planning.

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Taming the Approval Process (Virtual Open Enrollment)

Half-day Virtual

If you're like most organizations, your approval process is arbitrary and out of control. This workshop will teach you key strategies that enable improvements to the approval process that will minimize frustrations for your team, reduce delays, and minimize costly revisions.

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