Half-day Virtual
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The Brief: Road Map to Great Creative (101) (Virtual Open Enrollment)
Half-day VirtualThis virtual workshop includes “best practices” examples, concepts, and techniques from a wide variety of industries and disciplines in order to develop a brief.
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The Brief: Road Map to Great Creative (101) (Virtual)
Half-day VirtualThis virtual workshop includes “best practices” examples, concepts, and techniques from a wide variety of industries and disciplines in order to develop a brief.
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The Co-Creation Campaign & Innovation Garage (Virtual Open Enrollment)
Half-day VirtualIn this workshop, participants apply the co-creation and briefing concepts learned in Levels 101 and 201 to design their very own co-creation campaign and identify opportunities across the customer journey to engage in winning ‘phygital’ (physical+digital) experiences.
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The Co-Creation Campaign & Innovation Garage (Virtual)
Half-day VirtualIn this workshop, participants apply the co-creation and briefing concepts learned in Levels 101 and 201 to design their very own co-creation campaign and identify opportunities across the customer journey to engage in winning ‘phygital’ (physical+digital) experiences.
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The DEI Advantage: Leading Diverse Teams That Drive Growth (Virtual)
Half-day VirtualThis workshop is designed to help people managers assess opportunities for greater inclusion within their own teams. Participants will learn specific tools to foster an environment of equality and inclusion with their teams that can lead to greater creativity and growth.
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The Neuroscience of Collaborative Communication (Virtual Open Enrollment)
Half-day VirtualThis virtual workshop uses interactive discussions, polling, relevant exercises, and an optional thinking styles assessment to give participants the opportunity to engage with several communication and interpersonal processes designed to enhance collaboration.
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The Neuroscience of Collaborative Communication (Virtual)
Half-day VirtualThis virtual workshop uses interactive discussions, polling, relevant exercises, and an optional thinking styles assessment to give participants the opportunity to engage with several communication and interpersonal processes designed to enhance collaboration.
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The Psychology of Novelty: Breathing New Life into Established B2B Brands & Products (Virtual)
Half-day VirtualThis virtual workshop shows participants how the psychology of ‘novelty’ can reinvigorate customer engagement and loyalty, and how that quality can be leveraged for your own brand and/or product. Participants will learn from real world case studies and how specific positioning techniques can be applied to revitalize your own business in the B2B sector.
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The Psychology of Novelty: Breathing New Life into Established B2C Brands & Products (Virtual)
Half-day VirtualThis virtual workshop shows participants how the psychology of ‘novelty’ can reinvigorate customer engagement and loyalty, and how that quality can be leveraged for your own brand and/or product. Participants will learn from real world case studies and how specific positioning techniques can be applied to revitalize your own business in the B2C sector.
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The Purpose Advantage: Unlocking the Power of Purpose for Your Brand (Virtual Open Enrollment)
Half-day VirtualIn this virtual workshop, you will engage in a series of exercises and carefully selected case studies designed to teach you four key frameworks for uncovering, pressure testing or evolving your brand purpose.
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The Purpose Advantage: Unlocking the Power of Purpose for Your Brand (Virtual)
Half-day VirtualIn this virtual workshop, you will engage in a series of exercises and carefully selected case studies designed to teach you four key frameworks for uncovering, pressure testing or evolving your brand purpose.
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The Social Business (Virtual)
Half-day VirtualThis workshop focuses on helping you to optimize your Social Business. You and your team will gain insight and skill on how to use the right platforms, at the right time, to reach your target audience and maximize the likelihood that they will purchase your products and/or services.
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The Strategy Brief: Roadmap to Alignment & Clarity (Virtual)
Half-day VirtualThis workshop is designed to illustrate the critical importance of The Strategy Brief, detailing its components, exemplifying what excellence looks like in each element, and demonstrating its optimal application within your organization. Participants will learn when and how to employ the Strategy Brief effectively, ensuring all relevant stakeholders are aligned and informed throughout the marketing process.
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Transform Digital Data into Decisions (Virtual)
Half-day VirtualIn this workshop, we will introduce participants to the data-driven decision-making (DDDM) process, helping them identify their most important analytics data and how to turn that data into a story driven presentation, captivating and engaging their audiences. We will show participants how to perform statistical analysis, identify all data assumptions, and present these findings to ensure your marketing decisions are made based on real data and not internal opinions.
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Turning Digital Data into Decisions (301) (Virtual)
Half-day VirtualIn this workshop, we will focus on using visual storytelling methods to explain the context of marketing data to outside audiences and/or internal stakeholders.
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Unlock the Power of Influencer Marketing (Virtual Open Enrollment)
Half-day VirtualThis course will walk you step-by-step through what influencer marketing is, the requirements to properly define and develop a campaign and best practices for identifying and engaging with influencers. This course will help you unlock the power of influencer marketing by providing you with the insight to create your own influencer campaign and ensure it delivers a return on investment for you and your brand.
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Unlock the Power of Influencer Marketing (Virtual)
Half-day VirtualThis course will walk you step-by-step through what influencer marketing is, the requirements to properly define and develop a campaign and best practices for identifying and engaging with influencers. This course will help you unlock the power of influencer marketing by providing you with the insight to create your own influencer campaign and ensure it delivers a return on investment for you and your brand.
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What an Inspired Creative Brief Looks Like (101) (Virtual)
Half-day VirtualThis virtual workshop will engage you with individual exercises, and challenge you to think differently about creative briefs.
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