Half-day Virtual
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Clarifying Your Marketing Message (Virtual)
Half-day VirtualThis virtual workshop will teach how to execute a proven storytelling framework that helps you create a clear message customers can respond to.
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Content First Omnichannel Planning (Virtual)
Half-day VirtualIn this hands-on workshop, participants will learn practical tips and proven frameworks for gaining cross-channel and cross-departmental alignment that allows them to deliver compelling omnichannel experiences, advance the customer journey, and drive revenue.
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Crafting Your Data Story (Virtual)
Half-day VirtualLearn to craft and deliver powerful, persuasive data stories to resonate better with clients/customers.
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Creative Fission for Marketers (Virtual)
Half-day VirtualIn this highly interactive workshop attendees will learn to harness the power of creative thinking to make a practical impact in their business. Using a series of simple definitions, processes, and tools - we unlock the creative potential in each participant and show that creativity is a skill that everyone can hone to generate new ideas and drive positive impact across the business.
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Creative Production: What Marketers Need to Know (Virtual Open Enrollment)
Half-day VirtualUnderstand the ins and outs of the production process and know what drives the cost and timing of producing content, and other implications with creative agencies and production partners.
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Creative Production: What Marketers Need to Know (Virtual)
Half-day VirtualUnderstand the ins and outs of the production process and know what drives the cost and timing of producing content, and other implications with creative agencies and production partners.
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Creative Thinking for Ad, Media, & Digital Agencies (Virtual)
Half-day VirtualIn this workshop, you’ll learn how the creative process works and how to better inspire and support the Creative team, even if you're not part of that department. By understanding how ideas are developed, you can improve collaboration, reduce frustration, and ultimately help produce higher-quality work that satisfies clients.
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Critical Thinking for Marketing Success (Virtual Open Enrollment)
Half-day VirtualThis half-day course enables participants to interact with and use critical thinking tools that improve performance and accelerate desired marketing results.
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Critical Thinking for Marketing Success (Virtual)
Half-day VirtualThis half-day course enables participants to interact with and use critical thinking tools that improve performance and accelerate desired marketing results.
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Defining a Brand Point of View That Connects with Consumers (101) (Virtual Open Enrollment)
Half-day VirtualWe will walk you through the steps to establishing, maintaining, and evolving your company's digital presence with authenticity by defining your brand point of view (POV).
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Defining a Brand Point of View That Connects with Consumers (Virtual)
Half-day VirtualWe will walk you through the steps to establishing, maintaining, and evolving your company's digital presence with authenticity by defining your brand point of view (POV).
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Developing Actionable Customer Insights for Effective Brand Management (101) (Virtual)
Half-day VirtualThis workshop is designed to help marketers develop actionable insights that will drive successful marketing programs. During the session you will learn about how to get the most from the research and data available inside your company to create insights that matter.
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Developing Actionable Customer Insights for Effective Brand Management (Virtual Open Enrollment)
Half-day VirtualThis workshop is designed to help marketers develop actionable insights that will drive successful marketing programs. During the session you will learn about how to get the most from the research and data available inside your company to create insights that matter.
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Developing an Effective Multicultural Marketing Strategy (Virtual Open Enrollment)
Half-day VirtualIn this virtual workshop, participants will explore multicultural marketing obstacles, best practices, and successful campaigns to help shape their own multicultural strategy. Participants also will develop an actionable plan to transform future campaign strategy and enhance results.
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Developing an Effective Multicultural Marketing Strategy (Virtual)
Half-day VirtualThis workshop will explore multicultural marketing obstacles, best practices, and successful campaigns to help shape their own multicultural strategy. Participants also will develop an actionable plan to transform future campaign strategy and enhance results.
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Digital Analytics Strategy: A Primer for Digital Marketers (101) (Virtual)
Half-day VirtualThis training will equip you with the tools to unpack digital analytics to improve your business insights. You will learn how to identify core business and marketing objectives to enable a better understanding of what and where to measure, as well as explore the essentials of utilizing online analytics platforms to improve business performance.
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Digital Metrics that Matter (Virtual Open Enrollment)
Half-day VirtualThe goal of this virtual workshop is to show you (and your team) how to make data-driven decisions by measuring the digital metrics that can truly impact your company and help to drive better marketing ROI. Led by a growth mentor from the Techstars startup accelerator program, this workshop guides you through the “One Metric That Matters” process. From understanding the right Key Performance Indicators (“KPIs”) for your business model and lifecycle, to rolling out the data-driven measurement structure that gets your entire team aligned around how to drive business results.
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Digital Metrics that Matter (Virtual)
Half-day VirtualThe goal of this virtual workshop is to show you (and your team) how to make data-driven decisions by measuring the digital metrics that can truly impact your company and help to drive better marketing ROI. Led by a growth mentor from the Techstars startup accelerator program, this workshop guides you through the “One Metric That Matters” process. From understanding the right Key Performance Indicators (“KPIs”) for your business model and lifecycle, to rolling out the data-driven measurement structure that gets your entire team aligned around how to drive business results.
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Direct Marketing (Virtual Open Enrollment)
Half-day VirtualThis workshop will introduce the three key drivers of direct marketing communications essential for both B2B and B2C business: the target audience, the motivational offer, and testing and measurement strategies. Attendees will also learn how to think like a direct marketer and how direct response is structured differently from other communications disciplines.
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Direct Marketing (Virtual)
Half-day VirtualThis workshop will introduce the three key drivers of direct marketing communications essential for both B2B and B2C business: the target audience, the motivational offer, and testing and measurement strategies. Attendees will also learn how to think like a direct marketer and how direct response is structured differently from other communications disciplines.
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