Half-day Virtual
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Developing an Effective Multicultural Marketing Strategy (Virtual)
Half-day VirtualThis workshop will explore multicultural marketing obstacles, best practices, and successful campaigns to help shape their own multicultural strategy. Participants also will develop an actionable plan to transform future campaign strategy and enhance results.
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Digital Analytics Strategy: A Primer for Digital Marketers (101) (Virtual)
Half-day VirtualThis training will equip you with the tools to unpack digital analytics to improve your business insights. You will learn how to identify core business and marketing objectives to enable a better understanding of what and where to measure, as well as explore the essentials of utilizing online analytics platforms to improve business performance.
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Digital Metrics that Matter (Virtual Open Enrollment)
Half-day VirtualThe goal of this virtual workshop is to show you (and your team) how to make data-driven decisions by measuring the digital metrics that can truly impact your company and help to drive better marketing ROI. Led by a growth mentor from the Techstars startup accelerator program, this workshop guides you through the “One Metric That Matters” process. From understanding the right Key Performance Indicators (“KPIs”) for your business model and lifecycle, to rolling out the data-driven measurement structure that gets your entire team aligned around how to drive business results.
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Digital Metrics that Matter (Virtual)
Half-day VirtualThe goal of this virtual workshop is to show you (and your team) how to make data-driven decisions by measuring the digital metrics that can truly impact your company and help to drive better marketing ROI. Led by a growth mentor from the Techstars startup accelerator program, this workshop guides you through the “One Metric That Matters” process. From understanding the right Key Performance Indicators (“KPIs”) for your business model and lifecycle, to rolling out the data-driven measurement structure that gets your entire team aligned around how to drive business results.
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Direct Marketing (Virtual Open Enrollment)
Half-day VirtualThis workshop will introduce the three key drivers of direct marketing communications essential for both B2B and B2C business: the target audience, the motivational offer, and testing and measurement strategies. Attendees will also learn how to think like a direct marketer and how direct response is structured differently from other communications disciplines.
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Direct Marketing (Virtual)
Half-day VirtualThis workshop will introduce the three key drivers of direct marketing communications essential for both B2B and B2C business: the target audience, the motivational offer, and testing and measurement strategies. Attendees will also learn how to think like a direct marketer and how direct response is structured differently from other communications disciplines.
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Driving Effective Digital Engagement with Your Brand Story (201) (Virtual Open Enrollment)
Half-day VirtualWalk through the steps to driving consumer engagement with a brand’s digital presence by homing in and getting clear on an effective Brand Story for a sample brand.
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Driving Inclusive Marketing Excellence (Virtual Open Enrollment)
Half-day VirtualThis virtual workshop taps into both the art and the science of great multicultural and inclusive marketing. The content and the delivery will take marketers first into a journey of self-discovery, then reflection and real-world application across creative, media, and marketing performance for inclusive marketing.
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Driving Inclusive Marketing Excellence (Virtual)
Half-day VirtualThis virtual workshop taps into both the art and the science of great multicultural and inclusive marketing. The content and the delivery will take marketers first into a journey of self-discovery, then reflection and real-world application across creative, media, and marketing performance for inclusive marketing.
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Effective Agency Management (Virtual Open Enrollment)
Half-day VirtualThis workshop will provide you and your team with the frameworks, best practices and tools you need to inspire your agency to develop great work.
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Effective Agency Management (Virtual)
Half-day VirtualThis workshop focuses on how to motivate your agency to deliver outstanding work and learn the key ingredients of a successful, lasting client-agency relationship.
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Effective Communication and Presentation Skills (Virtual)
Half-day VirtualThis workshop focuses on how to improve communication fundamentals, with an emphasis on core presentation skills such as pausing, gesturing, pitch, and movement in order to deliver high impact presentations.
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Effective Shopper Marketing: Building Powerful Campaign Ideas & Activation Plans (401) (Virtual)
Half-day VirtualIn this workshop, you will build upon your first exposure to the 9-step Shopper Marketing Planning Process (Effective Shopper Marketing Workshops 101-301) by digging into the planning steps dedicated to formulating effective Campaign Ideas and Activation Plans.
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Effective Shopper Marketing: Converting Shoppers into Buyers (101) (Virtual Open Enrollment)
Half-day VirtualIn this workshop, you will learn why Shopper Marketing should be an integral part of the marketing communications and brand strategy planning process, and how to properly align your Shopper Marketing objectives with your Brand Marketing objectives.
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Effective Shopper Marketing: Converting Shoppers into Buyers (101) (Virtual)
Half-day VirtualIn this workshop, you will learn why shopper marketing should be an integral part of the marketing communications and brand strategy planning process, and how to properly align your shopper marketing objectives with your brand marketing objectives.
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Effective Shopper Marketing: Developing a Powerful Shopper Marketing Creative Brief (301) (Virtual)
Half-day VirtualIn this workshop, marketers will learn what is required for an effective Shopper Marketing creative brief to avoid costly brand missteps.
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Effective Shopper Marketing: Powering Shopper Marketing with Data (501) (Virtual)
Half-day VirtualIn this workshop, you will build upon your in-depth exposure to the 9-step Shopper Marketing Planning Process by deepening your understanding of the new omnichannel shopper profile and expected changes in behavior, and their implications on your overall Shopper Marketing planning.
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Effective Shopper Marketing: Setting Objectives, Targets, and Changes in Shopper Behavior for Campaign Success (201) (Virtual)
Half-day VirtualIn this workshop, you will build upon your first exposure to the 9-step Shopper Marketing Planning Process (Effective Shopper Marketing Workshop 101) by digging deeper into the planning steps dedicated to developing effective shopper Marketing objectives, targets and shopper behavior changes that work.
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Effective Writing for Business (Virtual)
Half-day VirtualThis is a deep topic so this workshop covers the essentials. You will learn about the key aspects you need to know to develop effective corporate communications, including writing styles and voice, speaking like your audience, a best in class approval process, and more. This workshop is an excerpt of the ANA full day workshop “Effective Writing for Corporate Communications”
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Empowering Marketers with Generative AI (101) (Virtual)
Half-day VirtualThe workshop will cover various aspects of AI, including its history, applications in marketing, and the basics of Natural Language Processing (NLP). Participants will also get hands-on experience using ChatGPT and building detailed prompts to ensure AI delivers you and your team marketing success.
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