Half-day Virtual
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Driving Effective Digital Engagement with Your Brand Story (201) (Virtual Open Enrollment)
Half-day VirtualWalk through the steps to driving consumer engagement with a brand’s digital presence by homing in and getting clear on an effective Brand Story for a sample brand.
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Driving Inclusive Marketing Excellence (Virtual Open Enrollment)
Half-day VirtualThis virtual workshop taps into both the art and the science of great multicultural and inclusive marketing. The content and the delivery will take marketers first into a journey of self-discovery, then reflection and real-world application across creative, media, and marketing performance for inclusive marketing.
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Driving Inclusive Marketing Excellence (Virtual)
Half-day VirtualThis virtual workshop taps into both the art and the science of great multicultural and inclusive marketing. The content and the delivery will take marketers first into a journey of self-discovery, then reflection and real-world application across creative, media, and marketing performance for inclusive marketing.
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Effective Agency Management (Virtual Open Enrollment)
Half-day VirtualThis workshop will provide you and your team with the frameworks, best practices and tools you need to inspire your agency to develop great work.
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Effective Agency Management (Virtual)
Half-day VirtualThis workshop focuses on how to motivate your agency to deliver outstanding work and learn the key ingredients of a successful, lasting client-agency relationship.
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Effective Communication and Presentation Skills (Virtual)
Half-day VirtualThis workshop focuses on how to improve communication fundamentals, with an emphasis on core presentation skills such as pausing, gesturing, pitch, and movement in order to deliver high impact presentations.
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Effective Shopper Marketing: Building Powerful Campaign Ideas & Activation Plans (401) (Virtual)
Half-day VirtualIn this workshop, you will build upon your first exposure to the 9-step Shopper Marketing Planning Process (Effective Shopper Marketing Workshops 101-301) by digging into the planning steps dedicated to formulating effective Campaign Ideas and Activation Plans.
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Effective Shopper Marketing: Converting Shoppers into Buyers (101) (Virtual Open Enrollment)
Half-day VirtualIn this workshop, you will learn why Shopper Marketing should be an integral part of the marketing communications and brand strategy planning process, and how to properly align your Shopper Marketing objectives with your Brand Marketing objectives.
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Effective Shopper Marketing: Converting Shoppers into Buyers (101) (Virtual)
Half-day VirtualIn this workshop, you will learn why shopper marketing should be an integral part of the marketing communications and brand strategy planning process, and how to properly align your shopper marketing objectives with your brand marketing objectives.
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Effective Shopper Marketing: Developing a Powerful Shopper Marketing Creative Brief (301) (Virtual)
Half-day VirtualIn this workshop, marketers will learn what is required for an effective Shopper Marketing creative brief to avoid costly brand missteps.
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Effective Shopper Marketing: Powering Shopper Marketing with Data (501) (Virtual)
Half-day VirtualIn this workshop, you will build upon your in-depth exposure to the 9-step Shopper Marketing Planning Process by deepening your understanding of the new omnichannel shopper profile and expected changes in behavior, and their implications on your overall Shopper Marketing planning.
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Effective Shopper Marketing: Setting Objectives, Targets, and Changes in Shopper Behavior for Campaign Success (201) (Virtual)
Half-day VirtualIn this workshop, you will build upon your first exposure to the 9-step Shopper Marketing Planning Process (Effective Shopper Marketing Workshop 101) by digging deeper into the planning steps dedicated to developing effective shopper Marketing objectives, targets and shopper behavior changes that work.
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Effective Writing for Business (Virtual)
Half-day VirtualThis is a deep topic so this workshop covers the essentials. You will learn about the key aspects you need to know to develop effective corporate communications, including writing styles and voice, speaking like your audience, a best in class approval process, and more. This workshop is an excerpt of the ANA full day workshop “Effective Writing for Corporate Communications”
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Elevate Your Brand Storytelling Using the Co-Creation Method (Virtual Open Enrollment)
Half-day VirtualIn this workshop you will be introduced to the concept of co-creation – what it is, why it matters, and how leading brands have used it to gain competitive advantage, benefit people and planet, and, in many cases, double their ROI.
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Elevate Your Brand Storytelling Using the Co-Creation Method (Virtual)
Half-day VirtualIn this workshop you will be introduced to the concept of co-creation – what it is, why it matters, and how leading brands have used it to gain competitive advantage, benefit people and planet, and, in many cases, double their ROI.
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Empowering Community-Centric Campaigns Using the Co-Creation Brief (Virtual Open Enrollment)
Half-day VirtualIn this workshop, you will learn to develop a campaign brief further and learn how to build a new and integrative marketing mindset that solves for these issues through the concept of co-creation.
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Empowering Community-Centric Campaigns Using the Co-Creation Brief (Virtual)
Half-day VirtualIn this workshop, you will learn to develop a campaign brief further and learn how to build a new and integrative marketing mindset that solves for these issues through the concept of co-creation.
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Empowering Marketers with Generative AI (101) (Virtual)
Half-day VirtualThe workshop will cover various aspects of AI, including its history, applications in marketing, and the basics of Natural Language Processing (NLP). Participants will also get hands-on experience using ChatGPT and building detailed prompts to ensure AI delivers you and your team marketing success.
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End-to-End Digital: Crafting the Customer Journey (Virtual)
Half-day VirtualThis virtual workshop will help you understand the approach to mapping all the moving parts of traditional and digital marketing into a unified customer journey.
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Enhancing Time Management & Productivity Skills for Remote Teams (Virtual)
Half-day VirtualTo help modern marketers thrive in a virtual work environment, this engaging and highly interactive virtual workshop shares the essential skills, tools and frameworks necessary to succeed as both an individual, team member, and leader.
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