Half-day Virtual
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Modern MarTech: Harnessing Technology to Enhance the Customer Journey (Virtual)
Half-day VirtualThis virtual workshop will help participants understand the essential components of a marketing technology strategy, and define how CMOs and other decision makers should engage in the technology roadmap.
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Multi-country Marketing Campaigns: From Right Approach to Right Results (101) (Virtual)
Half-day VirtualThis virtual half day workshop is excerpted from its Full Day counterpart, “Delivering Multi-country Marketing Campaigns That Work: From Right Approach to Right Results via Right Execution”, where participants also learn best practices for conducting multi-country campaign research, developing insights, briefing, and channel mapping.
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Multi-country Marketing Campaigns: From Right Approach to Right Results (Virtual Open Enrollment)
Half-day VirtualThis virtual half day workshop is excerpted from its Full Day counterpart, “Delivering Multi-country Marketing Campaigns That Work: From Right Approach to Right Results via Right Execution”, where participants also learn best practices for conducting multi-country campaign research, developing insights, briefing, and channel mapping.
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Multi-country Marketing Campaigns: Right Results via Right Execution (201) (Virtual)
Half-day VirtualParticipants will learn best practices for navigating cultural nuance, putting together the right team, making your brand relevant to local consumers, and using the Adopt-Adapt-Invent principle to strengthen campaigns.
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Multicultural Marketing - Making the Budget Work Effectively (Virtual Open Enrollment)
Half-day VirtualThis workshop will show you how to maximize resources and reach the right audience, on the right medium(s), within budget. We will explore what multicultural marketing is and how research, defined objectives, and target audience detail can be better employed for effective multicultural marketing.
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Multicultural Marketing - Making the Budget Work Effectively (Virtual)
Half-day VirtualThis workshop will show you how to maximize resources and reach the right audience, on the right medium(s), within budget. We will explore what multicultural marketing is and how research, defined objectives, and target audience detail can be better employed for effective multicultural marketing.
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Multicultural Marketing: Market Planning for a Diverse America (Virtual Open Enrollment)
Half-day VirtualIn this virtual workshop, participants will learn how key KPIs, a good agency checklist, and a clear multicultural brief can make the difference between a successful multicultural marketing campaign and one that falls flat.
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Multicultural Marketing: Market Planning for a Diverse America (Virtual)
Half-day VirtualIn this virtual workshop, participants will learn how key KPIs, a good agency checklist, and a clear multicultural brief can make the difference between a successful multicultural marketing campaign and one that falls flat.
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Navigating Transparency in Programmatic Advertising (Virtual)
Half-day VirtualThis workshop will teach participants how to improve the efficiency and effectiveness of their programmatic advertising investments.
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Optimizing the Creative Process (Virtual)
Half-day VirtualGreat creative work is the result of a successful collaboration between you and your external and/or internal agency partners. Your creative process can make or break whether you go-to-market with a big idea that builds your business or a small idea that lacks relevance and engagement. Successful collaboration needs the right people involved, in the right way, at the right time. While many clients think they have a streamlined, effective creative process, ANA studies show that agencies continue to voice concern.
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Personal Branding for Marketers (Virtual)
Half-day VirtualThis virtual workshop will teach not only how a Personal Brand can yield dividends for your own career, but also how personal branding can transform your present marketing efforts and benefit your organization.
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Persuading Executives Using Effective Digital Marketing Data Presentation Techniques (401) (Virtual)
Half-day VirtualIn this workshop, you will learn how to present your data in a persuasive manner that aligns with your business objectives. You will walk away with a framework that involves developing an analysis of a given situation or campaign, assessing the audience, and drafting the best proposal.
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Positioning Your IHA for Operational Success (Virtual)
Half-day VirtualIn this virtual workshop, marketing operations, agency management leaders, in-house agency operations, and marketing stakeholders can discover how to set up your IHA for operational success.
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Powerful Email Marketing (101) (Virtual)
Half-day VirtualThis workshop will detail email marketing best practices to ensure organizations understand how to setup and execute an email marketing campaigns that will deliver significant results in the short and long-term.
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Presentation Writing to Convey, Compel and Convince (101) (Virtual)
Half-day VirtualIn this highly interactive, virtual workshop, you will learn a structured approach to writing and delivering winning presentations. This approach will help you focus on what you want to communicate so the audience is engaged all the way until they are convinced of what you’re telling them.
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Presentation Writing to Convey, Compel and Convince (201) (Virtual)
Half-day VirtualIn this highly interactive, virtual workshop, you will continue to learn a structured approach to writing and delivering winning presentations. This approach will help you focus on what you want to communicate so the audience is engaged all the way until they are convinced of what you’re telling them.
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Presentation Writing to Convey, Compel and Convince (Virtual Open Enrollment)
Half-day VirtualIn this highly interactive, virtual workshop, you will learn a structured approach to writing and delivering winning presentations. This approach will help you focus on what you want to communicate so the audience is engaged all the way until they are convinced of what you’re telling them.
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Pressure-Test Your Brief: Putting Theory into Practice (201) (Virtual)
Half-day VirtualThis highly interactive workshop focuses exclusively on assessing and pressure-testing an existing brief by using a metric-driven tool to evaluate its elements and ensure maximum impact.
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Product Innovation for CPG Brand Marketers (Virtual Open Enrollment)
Half-day VirtualIn this workshop, you will learn about the standard innovation processes, starting with developing an innovation brief and moving from insights to ideas to prototyping and testing concepts. It will also introduce topics including human centered design, collaboration with R&D and Design, tools for validation, transition to commercialization and how to partner with innovation agencies.
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Product Innovation for CPG Brand Marketers (Virtual)
Half-day VirtualIn this workshop, you will learn about the standard innovation processes, starting with developing an innovation brief and moving from insights to ideas to prototyping and testing concepts. It will also introduce topics including human centered design, collaboration with R&D and Design, tools for validation, transition to commercialization and how to partner with innovation agencies.
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