Half Day In Person | Marketing Training and Professional Development

Principles of B2C Customer Centric Marketing (Half Day)

Half Day In Person

Led by a former CEO of several divisions of a Fortune 200 company, this workshop shows you how to be a consumer-centric organization. You will gain an understanding of the frameworks and techniques needed to execute B2C consumer-centric strategies.

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Procurement Beyond Savings (Half Day)

Half Day In Person

In this workshop, you will gain a clearer understanding of corporate and advertising procurement strategy development. You will also learn about the tools needed to develop and lead effective procurement initiatives.

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Reaching Your Audience in a Post-Cookie World (Half Day)

Half Day In Person

This workshop will explain how and why we as an industry got to this point, weigh the strategic options going forward, and empower marketers to improve their Tech, Targets, and Talent for proper adjusting in this new post-cookie world.

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Selling Creative Ideas to Marketers (Half Day)

Half Day In Person

In this workshop, you’ll learn how to effectively sell creative ideas to clients, especially those that are innovative or difficult to grasp. The session focuses on understanding the client’s mindset, ensuring they comprehend the work, see its value in solving their problems, and feel confident that the benefits outweigh any risks.

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SEO for Everyone (Half Day)

Half Day In Person

This workshop teaches your enterprise how to develop search-centric content strategies and to weave SEO best practices into the content your teams produce every day.

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Speaking Essentials for an Inspired Creative Briefing (501) (Half Day)

Half Day In Person

This workshop brings you to an immersive “on stage” setting, where you will learn how to let go of inhibitions using the techniques of improvisation.

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Strategic Customer-Centric Marketing (Half Day)

Half Day In Person

This interactive program focuses on key client responsibilities that ensure their organization becomes and remains “Customer Focused”.

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Strategies for an Inspired Creative Briefing (401) (Half Day)

Half Day In Person

This workshop develops a compelling story that gives you the building blocks for a riveting creative briefing.

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Strategies for Creative Problem Solving (Half Day)

Half Day In Person

In this half-day workshop, you will learn the core mindsets of an innovator required to effectively succeed in today’s hyper-competitive environment.

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Strategies to Elevate Your Content Marketing Above Competitors (301) (Half Day)

Half Day In Person

You’ve done the basics to create your content marketing program – with a written mission, strategy, message, research, competitive awareness and metrics. Now learn 3 ways to optimize your content marketing.

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Strategies to Maximize Your Content Marketing to Build Loyalty (401) (Half Day)

Half Day In Person

You’ve created your content marketing program – with a written mission, strategy, message, research, competitive awareness and metrics. You’ve measured and optimized existing content, built a content base and differentiated it from competitors. Now learn 4 ways to maximize your content marketing.

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Successful Shopper Marketing Campaigns for the Omnichannel World (601) (Half Day)

Half Day In Person

In this workshop, you will build upon your in-depth exposure to the 9-step Shopper Marketing Planning Process by deepening your understanding of the new omnichannel shopper profile and expected changes in behavior, and their implications on your overall Shopper Marketing planning.

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Taming the Approval Process (Half Day)

Half Day In Person

If you're like most organizations, your approval process is arbitrary and out of control. This workshop will teach you key strategies that enable improvements to the approval process that will minimize frustrations for your team, reduce delays, and minimize costly revisions.

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The Brief: Road Map to Great Creative (101) (Half Day)

Half Day In Person

This workshop includes “best practices” examples, concepts, and techniques from a wide variety of industries and disciplines in order to develop a brief.

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The Co-Creation Campaign & Innovation Garage (Half Day)

Half Day In Person

In this workshop, participants apply the co-creation and briefing concepts learned in Levels 101 and 201 to design their very own co-creation campaign and identify opportunities across the customer journey to engage in winning ‘phygital’ (physical+digital) experiences.

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The Essentials of Digital Media Strategy (Half Day)

Half Day In Person

Marketing Strategy remains at the center of all Media decisions. This workshop is designed to elevate a participant’s comprehension and understanding of the current digital media landscape. It will teach participants to use Marketing Strategy as a filter to make strategic and tactical digital media selections and decisions.

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The Essentials of Public Speaking (Half Day)

Half Day In Person

This half-day workshop is about practice of a different kind. In an intense “on stage” setting, you will learn how to let go of inhibitions using the techniques of improvisation to have fun. Improvisational skills build confidence and quick-thinking by teaching you to be a better listener and a better reader of your audience.

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The Neuroscience of Collaborative Communication (Half Day)

Half Day In Person

This workshop uses multiple tools to allow participants to enhance collaboration, improve interaction, strengthen personal engagement, and achieve more effective and predictable results.

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The Psychology of Novelty: Breathing New Life into Established B2B Brands & Products (Half Day)

Half Day In Person

This virtual workshop shows participants how the psychology of ‘novelty’ can reinvigorate customer engagement and loyalty, and how that quality can be leveraged for your own brand and/or product. Participants will learn from real world case studies and how specific positioning techniques can be applied to revitalize your own business in the B2B sector.

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The Psychology of Novelty: Breathing New Life into Established B2C Brands & Products (Half Day)

Half Day In Person

This workshop shows participants how the psychology of ‘novelty’ can reinvigorate customer engagement and loyalty, and how that quality can be leveraged for your own brand and/or product. Participants will learn from real world case studies and how specific positioning techniques can be applied to revitalize your own business in the B2C sector.

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