Half Day In Person
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Building a Brand Management Framework (201) (Half Day)
Half Day In PersonThis workshop has been designed to help marketers understand how to build a more effective brand for their business, that will drive value and engage customers in long term relationships.
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Building Teams that Drive Growth (Half Day)
Half Day In PersonThis workshop will help you understand different working styles and how to communicate effectively with your teammates. You will learn how to overcome barriers to collaboration and best practices for conflict resolution.
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Cascading Brief Design (Half Day)
Half Day In PersonIn this interactive workshop, facilitated by a leading expert with agency, consulting, and academic experience, you will learn how to develop and manage great campaigns by implementing a best-in-class briefing architecture.
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Content First Omnichannel Planning (Half Day)
Half Day In PersonIn this hands-on workshop, participants will learn practical tips and proven frameworks for gaining cross-channel and cross-departmental alignment that allows them to deliver compelling omnichannel experiences, advance the customer journey, and drive revenue.
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Crafting Your Data Story (Half Day)
Half Day In PersonIn this workshop, participants will go through a step-by-step process to transform their data into simple, compelling stories that inform and influence listeners.
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Creative Fission for Marketers (Half Day)
Half Day In PersonIn this highly interactive workshop attendees will learn to harness the power of creative thinking to make a practical impact in their business. Using a series of simple definitions, processes, and tools - we unlock the creative potential in each participant and show that creativity is a skill that everyone can hone to generate new ideas and drive positive impact across the business.
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Critical Thinking for Marketing Success (Half Day)
Half Day In PersonCritical Thinking for Marketing Success is a half-day course that enables participants to interact with and use critical thinking tools that improve performance and accelerate desired marketing results.
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Developing a Brand Portfolio Strategy (Half Day)
Half Day In PersonThis workshop will help you determine your brand portfolio strategy. You will learn how to establish a long-term strategy for utilizing brand assets in a way that optimizes internal resources and maximizes impact on your chosen markets.
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Developing Actionable Customer Insights for Effective Brand Management (101) (Half Day)
Half Day In PersonThis workshop is designed to help marketers develop actionable insights that will drive successful marketing programs. During the session you will learn about how to get the most from the research and data available inside your company to create insights that matter.
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Developing an Effective Multicultural Marketing Strategy (Half Day)
Half Day In PersonIn this workshop, participants will explore multicultural marketing obstacles, best practices, and successful campaigns to help shape their own multicultural strategy. Participants also will develop an actionable plan to transform future campaign strategy and enhance results.
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Digital Analytics Strategy: A Primer for Marketers (101) (Half Day)
Half Day In PersonThis training will equip you with the tools to unpack digital analytics to improve your business insights. You will learn how to identify core business and marketing objectives to enable a better understanding of what and where to measure, as well as explore the essentials of utilizing online analytics platforms to improve business performance.
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Digital Metrics that Matter (Half Day)
Half Day In PersonThe goal of this workshop is to show you (and your team) how to make data-driven decisions by measuring the digital metrics that can truly impact your company and help to drive better marketing ROI. Led by a growth mentor from the Techstars startup accelerator program, this workshop guides you through the “One Metric That Matters” process. From understanding the right Key Performance Indicators (“KPIs”) for your business model and lifecycle, to rolling out the data-driven measurement structure that gets your entire team aligned around how to drive business results.
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Direct Marketing (Half Day)
Half Day In PersonThis workshop will introduce the three key drivers of direct marketing communications essential for both B2B and B2C business: the target audience, the motivational offer, and testing and measurement strategies. Attendees will also learn how to think like a direct marketer and how direct response is structured differently from other communications disciplines.
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Driving Inclusive Marketing Excellence (Half Day)
Half Day In PersonThis workshop taps into both the art and the science of great multicultural and inclusive marketing. The content and the delivery will take marketers first into a journey of self-discovery, then reflection and real-world application across creative, media, and marketing performance for inclusive marketing.
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Effective Communication and Presentation Skills (Half Day)
Half Day In PersonThis workshop focuses on how to improve communication fundamentals, with an emphasis on core presentation skills such as pausing, gesturing, pitch, and movement in order to deliver high impact presentations.
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Effective Shopper Marketing: Building Powerful Campaign Ideas & Activation Plans (401) (Half Day)
Half Day In PersonIn this workshop, you will build upon your first exposure to the 9-step Shopper Marketing Planning Process (Effective Shopper Marketing Workshops 101-301) by digging into the planning steps dedicated to formulating effective Campaign Ideas and Activation Plans.
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Effective Shopper Marketing: Converting Shoppers into Buyers (101) (Half Day)
Half Day In PersonIn this workshop, you will learn why Shopper Marketing should be an integral part of the marketing communications and brand strategy planning process, and how to properly align your Shopper Marketing objectives with your Brand Marketing objectives.
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Effective Shopper Marketing: Developing a Powerful Shopper Marketing Creative Brief (301) (Half Day)
Half Day In PersonIn this workshop, marketers will learn what is required for an effective Shopper Marketing creative brief to avoid costly brand missteps.
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Effective Shopper Marketing: Powering Shopper Marketing with Data (501) (Half Day)
Half Day In PersonIn this workshop, you will build upon your in-depth exposure to the 9-step Shopper Marketing Planning Process by deepening your understanding of the new omnichannel shopper profile and expected changes in behavior, and their implications on your overall Shopper Marketing planning.
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Effective Shopper Marketing: Setting Objectives, Targets, and Changes in Shopper Behavior for Campaign Success (201) (Half Day)
Half Day In PersonIn this workshop, you will build upon your first exposure to the 9-step Shopper Marketing Planning Process (Effective Shopper Marketing Workshop 101) by digging deeper into the planning steps dedicated to developing effective shopper Marketing objectives, targets and shopper behavior changes that work.
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