Half Day In Person
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Leveraging AI to Drive Customer Loyalty Performance (Half Day)
Half Day In PersonThis workshop will teach participants how to modernize their loyalty programs by incorporating personalization and AI-driven strategies.
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Leveraging Social Media for Brand Building (Half Day)
Half Day In PersonThis workshop provides insights and best practices on the latest updates and features of the most widely used social marketing platforms, including Facebook, Instagram, Snapchat, Pinterest, Twitter, and LinkedIn.
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Leveraging the Power of Podcasts to Drive Customer Engagement (Half Day)
Half Day In PersonLearn the core building blocks required to take your corporate podcast from messy idea to jaw-dropping ROI.
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Managing Millennials for Optimal Productivity (Half Day)
Half Day In PersonMillennials have an entrepreneurial mindset. This dynamic half day workshop gives you the insights and best practices on understanding and managing this mindset so that you get maximum value out of your millennial talent.
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Marketing in Turbulent Times (Half Day)
Half Day In PersonThis workshop focuses on gaining an understanding of the types of marketing approaches and shifts that must be adapted in order to ensure that your brand retains loyalists and survives beyond the crisis.
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Marketing Planning for the Post-COVID World (Half Day)
Half Day In PersonIn this workshop, participants will work through a planning framework to help them market effectively in the post-COVID era. The workshop facilitator will equip participants to succeed in the face of uncertain market conditions and retain and build customer loyalty.
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Marketing to Generation Z (Half Day)
Half Day In PersonIn this workshop, you will immerse yourself into the minds and mannerisms of Gen Z and comprehend how, where, and when to most effectively engage them.
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Maximize Productivity through Effective Employee Engagement (201) (Half Day)
Half Day In PersonIn this workshop, you will learn how to sustain employee engagement long term, with an emphasis on ongoing communication, measurement, and evaluation.
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Measuring and Improving the Customer Experience (Half Day)
Half Day In PersonThis workshop will walk you step-by-step through the processes and methods organizations need to implement in order to successfully measure and optimize their customer experience efforts.
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Modern MarTech: Harnessing Technology to Enhance the Customer Journey (Half Day)
Half Day In PersonThis workshop will help participants understand the essential components of a marketing technology strategy, and define how CMOs and other decision makers should engage in the technology roadmap.
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Multi-country Marketing Campaigns: From Right Approach to Right Results (101) (Half Day)
Half Day In PersonThis half day workshop is excerpted from its Full Day counterpart, “Delivering Multi-country Marketing Campaigns That Work: From Right Approach to Right Results via Right Execution”, where participants also learn best practices for conducting multi-country campaign research, developing insights, briefing, and channel mapping.
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Multicultural Marketing: Market Planning for a Diverse America (Half Day)
Half Day In PersonIn this workshop, participants will learn how key KPIs, a good agency checklist, and a clear multicultural brief can make the difference between a successful multicultural marketing campaign and one that falls flat.
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Persuading Executives Using Effective Digital Marketing Data Presentation Techniques (401) (Half Day)
Half Day In PersonIn this workshop, you will learn how to present your data in a persuasive manner that aligns with your business objectives. You will walk away with a framework that involves developing an analysis of a given situation or campaign, assessing the audience, and drafting the best proposal.
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Pitch to Win (Half Day)
Half Day In PersonLearn to build chemistry and confidence with diverse groups of people to win together as a flexible and responsive team when pitching to an audience of senior decision-makers.
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Positioning Your Brand to Win (Half Day)
Half Day In PersonTaught by a seasoned brand strategist with both emerging brand and Fortune 500 experience, this workshop teaches you a step-by-step method along with a wide range of relevant case studies and fresh thinking to help you craft compelling positioning.
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Post-Modern Customer Communications (Half Day)
Half Day In PersonThe way human beings process information is changing. Along the way, the “rules of grammar” are falling by the wayside. The attention span of our customers is becoming woefully brief.
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Practical Strategies for Effective Mobile Marketing (Half Day)
Half Day In PersonThis workshop teaches the essentials of mobile marketing, what it takes to place mobile and connectivity at the heart of an organization’s marketing efforts. The workshop provides practical mobile marketing ‘how to’ tips and techniques, rather than simple theory.
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Presentation Writing to Convey, Compel and Convince (Half Day)
Half Day In PersonIn this highly interactive, hands-on workshop, you will learn a structured approach to writing and delivering winning presentations. This approach will help you focus on what you want to communicate so the audience is engaged all the way until they are convinced of what you’re telling them.
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Pressure-Test Your Brief: Putting Theory into Practice (201) (Half Day)
Half Day In PersonThis highly interactive workshop focuses exclusively on assessing and pressure-testing an existing brief by using a metric-driven tool to evaluate its elements and ensure maximum impact.
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Principles of B2B Customer Centric Marketing (Half Day)
Half Day In PersonThis workshop shows you how to be a customer centric organization; you will gain an understanding of the frameworks and techniques needed to execute B2B consumer-centric strategies. You will address your own customer-centric challenges.
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