Half Day In Person
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The Purpose Advantage: Unlocking the Power of Purpose for Your Brand (Half Day)
Half Day In PersonIn this interactive workshop, you will engage in a series of exercises and carefully selected case studies designed to teach you four key frameworks for uncovering, pressure testing or evolving your brand purpose.
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The Social Business (Half Day)
Half Day In PersonThis workshop focuses on helping you to optimize your Social Business. You and your team will gain insight and skill on how to use the right platforms, at the right time, to reach your target audience and maximize the likelihood that they will purchase your products and/or services.
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The Strategy Brief: Roadmap to Alignment & Clarity (Half Day)
Half Day In PersonThis workshop is designed to illustrate the critical importance of The Strategy Brief, detailing its components, exemplifying what excellence looks like in each element, and demonstrating its optimal application within your organization. Participants will learn when and how to employ the Strategy Brief effectively, ensuring all relevant stakeholders are aligned and informed throughout the marketing process.
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Turning Digital Data into Decisions (301) (Half Day)
Half Day In PersonIn this workshop, we will focus on using visual storytelling methods to explain the context of marketing data to outside audiences and/or internal stakeholders.
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Unlock the Power of Influencer Marketing (Half Day)
Half Day In PersonThis course will walk you step-by-step through what influencer marketing is, the requirements to properly define and develop a campaign and best practices for identifying and engaging with influencers. This course will help you unlock the power of influencer marketing by providing you with the insight to create your own influencer campaign and ensure it delivers a return on investment for you and your brand.
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What an Inspired Creative Brief Looks Like (101) (Half Day)
Half Day In PersonThis half-day intensive workshop will change your thinking about a document too often taken for granted and too easily underestimated.
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Word of Mouth Marketing (Half Day)
Half Day In PersonWord of mouth marketing (WOMM) seeks to tap into the essential power of recommendation and a WOMM strategy may be your key to achieving breakthrough results for your brand. This engaging, interactive workshop is packed with individual and team exercises, creative examples of WOMM success, and case histories.
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