Half Day In Person
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Effective Shopper Marketing: Powering Shopper Marketing with Data (501) (Half Day)
Half Day In PersonIn this workshop, you will build upon your in-depth exposure to the 9-step Shopper Marketing Planning Process by deepening your understanding of the new omnichannel shopper profile and expected changes in behavior, and their implications on your overall Shopper Marketing planning.
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Effective Shopper Marketing: Setting Objectives, Targets, and Changes in Shopper Behavior for Campaign Success (201) (Half Day)
Half Day In PersonIn this workshop, you will build upon your first exposure to the 9-step Shopper Marketing Planning Process (Effective Shopper Marketing Workshop 101) by digging deeper into the planning steps dedicated to developing effective shopper Marketing objectives, targets and shopper behavior changes that work.
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Effective Writing for Corporate Communications (Half Day)
Half Day In PersonThis is a deep topic so this workshop covers the essentials. You will learn about the key aspects you need to know to develop effective corporate communications, including writing styles and voice, speaking like your audience, a best in class approval process, and more. This workshop is an excerpt of the ANA full day workshop “Effective Writing for Corporate Communications”
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End-to-End Digital Marketing (Half Day)
Half Day In PersonJoin us for a workshop where Harry J. Gold, CEO of Overdrive Interactive, will walk through the practical steps and best practices that organizations need to master to successfully launch a digital marketing platform that delivers the full power of the web.
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Enhancing Wellbeing and Productivity in the Workplace (401) (Half Day)
Half Day In PersonIn this workshop, you will begin to understand the link between employee wellbeing and performance, uncover the key elements that contribute to employee happiness, and learn how to create a sustainable environment that fosters productivity and growth.
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Excelling Under Pressure – Leading Effective Teams (301) (Half Day)
Half Day In PersonIn this workshop, you will learn how to excel under pressure and be better equipped to develop resilience, foster team cohesion, communicate effectively, and adapt and innovate to changing circumstances.
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Excelling Under Pressure in Sales & Client Management (Half Day)
Half Day In PersonIn this workshop, you will learn the keys to excelling under pressure in sales and client management, and be better equipped to close deals, build trust, and manage expectations for products.
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From Insights to Great Messaging (Half Day)
Half Day In PersonGet a clear, direct Insight definition, and learn how to differentiate real from “faux” insights, how Insights are discovered through a detailed understanding of our Target Audience, and more.
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Future-Proof Your Data Privacy Strategy (Half Day)
Half Day In PersonThis workshop will create a solid foundation for understanding the different categories of customer data and the regulatory and market forces surrounding the collection and usage of this data.
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Got Bias? How to Develop a Mindset of Inclusion in the Workplace (Half Day)
Half Day In PersonIn this workshop, you will learn to examine your personal biases and build on the skills of self-awareness and self-management so you can become a champion in your organization and inspire a culture of diversity, equity, inclusion, and belonging.
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Harnessing the Power of Programmatic Advertising (Half Day)
Half Day In PersonAre you among the marketers not fully leveraging the benefits of the growing area of programmatic? During this highly interactive workshop you will overcome hurdles as we demystify how programmatic works and help you develop a roadmap that will allow you to make programmatic work for your organization.
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How to Lead Projects That Transform (Half Day)
Half Day In PersonDuring this workshop, you will learn a series of applied strategies to unlock your brand’s potential that can be applied to projects of all sizes, from internal endeavors to CX initiatives to high profile marketing transformation efforts. This workshop will empower you to become a more effective leader, adept problem solver, and a catalyst for positive change within your organization.
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How to Write a Single-Minded Proposition (301) (Half Day)
Half Day In PersonThe most difficult sentence to write on a creative brief is the Single-Minded Proposition. This workshop will dissect the inner workings of this simple but challenging sentence. You will come away with an insider’s understanding of how to craft a sentence that will ensure the two requirements of all advertising: creativity and ROI.
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How to Write a Single-Minded Proposition 301 (Half Day)
Half Day In PersonThe most difficult sentence to write on a creative brief is the Single-Minded Proposition. This workshop will dissect the inner workings of this simple but challenging sentence.
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Integrated Marketing Around the Decision Journey (Half Day)
Half Day In PersonThis workshop gives best practices on developing successful customer focused integrated campaigns. You will see examples of how companies engage customers and use insightful customer decision journeys to grow their brands.
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Integrated Marketing Execution for Effective Brand Management (401) (Half Day)
Half Day In PersonThis workshop focuses on the practicalities of integrated marketing execution and exploring techniques for ensuring a joined-up approach across the organization.
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Integrated Marketing Planning for Effective Brand Management (301) (Half Day)
Half Day In PersonThis workshop is focused on helping marketers to develop truly integrated marketing plans that provide a seamless customer experience across key touchpoints and achieve long term value.
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Journey-Mapping Your Customer Experience Design (Half Day)
Half Day In PersonIn a world where commoditization is the norm, differentiation is key. The kind of differentiation customers will notice doesn’t come from what you say, it comes more from what you do. Customer Experience is a new discipline that helps you figure out what to differentiate and how to do it in a way that benefits your customers and your bottom line at the same time.
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Leading Across the Generations (101) (Half Day)
Half Day In PersonThrough this workshop, you will develop an understanding of generational differences and learn to leverage them to create a more inclusive and productive workplace, boost innovation, and foster collaboration and teamwork.
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Leading Growth Through Change (Half Day)
Half Day In PersonThis interactive workshop allows participants to gain insight into improving business transformation by focusing talent on the desired outcomes and personal benefit of change—not the challenges of doing things differently.
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